Senior Manager, Marketing Operations & Programs

BRIDGE is ramping up its marketing engine, and we need someone to build and run the operational backbone that makes it work. The Senior Manager, Marketing Operations & Programs is the team’s hands-on marketing-operations owner: the person who turns strategy into reality, building the segmented audiences, campaigns, and automated programs that actually run. Reporting to the VP Marketing, you’ll also own the events, website, and content execution that round out a lean, high-impact team.We’re looking for someone whose expertise is in the discipline of marketing operations (segmentation, automation, data quality, and attribution) and who can carry that skill across platforms.This role works in close partnership with our Growth & Demand Generation department, who owns the CRM\, sales operations and SDR orchestration, lead-generation strategy, and the direction of our ABM and multi-channel campaigns. You are the marketing-side counterpart: where DemandGen sets strategy and targets and owns the sales-ops backbone, you build the audiences, lists, segmentation, campaign flows, and reporting that make marketing’s side of that strategy real.Key ResponsibilitiesMarketing Operations (Primary Focus)Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targetingBuild and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pagesOwn marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performsOwn the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrativeSupport the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops)Campaign Execution & ABM SupportOperationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to lifeExecute campaign setup, QA, launch, and reporting across channelsProvide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipelineEventsSource, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-upOwn event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site executionCapture, route, and report on event-sourced leads and pipelineMeasure event ROI and continuously refine the event mix based on performanceWebsite ManagementServe as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenanceCoordinate with the design/creative agency on UX, design, and landing page creativeManage SEO hygiene, site performance, and analytics instrumentationEnsure the site stays current, on-brand, and aligned with active campaigns and launchesContent ProductionOwn the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scaleDirect content support and creative resources to deliver assets on time and on brandPartner with Product Marketing on the production of customer stories, sales collateral, and launch contentMaintain a central content library and ensure version control and brand consistencyVendor CoordinationAct as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendorsManage scopes, timelines, deliverables, and budgets across vendors to keep work on trackMaintain vendor relationships and ensure work meets quality and brand standards Desired Skills, Education, and Experience:Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and landing pages), with the ability to apply it across platforms rather than reliance on a single toolProficiency with a leading marketing automation/CRM platform6+ years in marketing operations, marketing programs, or a closely related role, ideally in a B2B or technology environmentStrong command of marketing data hygiene, segmentation logic, and email deliverabilityExperience building the reporting and attribution infrastructure that connects marketing activity to the funnelExperience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand generation or growth counterpartProven track record managing events end to end, including logistics and budgetsHands-on experience with website/CMS managementExperience running a content engine: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production cadence at scaleComfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materialsStrong project management skills with the ability to juggle multiple workstreams and deadlines simultaneouslyExperience coordinating external agencies, freelancers, and vendorsA self-starter who thrives in a lean, fast-moving team and is comfortable building processes and systems from scratchExperience evaluating, migrating, or standing up a new CRM or marketing automation platformPlatform certifications (e.g., HubSpot, Marketo, Salesforce)Experience integrating a marketing automation platform with other sales/marketing toolsFamiliarity with SEO, web analytics (e.g., GA4), and A/B testingBasic HTML/CSS or no-code page-builder experienceThis is primarily a remote/work-from-home role with intermittent travel and an salary range of $115,00 - $147,000, depending on experience.