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Marketing Salary Transparency Tracker
How many active marketing manager-level job listings publish salary information, and which role families disclose compensation most often.
475 of 2299 active marketing job listings (21%) publish salary information.
Salary transparency by role family
Percentage of active listings per role family that include published salary data.
| Role family | Jobs | % with published salary |
|---|---|---|
| marketing-manager | 407 | |
| product-marketing-manager | 67 | |
| growth-marketing-manager | 35 | |
| brand-manager | 23 | |
| digital-marketing-manager | 19 | |
| social-media-manager | 17 | |
| field-marketing-manager | 14 | |
| demand-generation-manager | 13 | |
| lifecycle-marketing-manager | 13 | |
| head-of-marketing | 12 | |
| marketing-director | 11 | |
| performance-marketing-manager | 11 | |
| content-marketing-manager | 7 | |
| influencer-marketing-manager | 4 | |
| search-engine-marketing-manager | 4 | |
| seo-manager | 4 | |
| email-marketing-manager | 2 | |
| online-marketing-manager | 1 | |
| cmo | 0 | |
| vp-marketing | 0 |
Based on 2299 active listings.
What the data shows
475 of 2299 listings in this dataset publish salary data — a rate of 21%. For comparison, published estimates of overall job-market salary transparency typically run 30–50%. The higher rate here reflects both the ATS-first sourcing method (employers publishing on modern ATS platforms are more likely to include salary) and the dataset’s geographic skew toward US markets with pay transparency regulations.
marketing-manager shows the highest salary transparency in the current dataset at 21% of listings. online-marketing-manager is the least transparent at 8%. This likely reflects competitive pressure in high-demand disciplines, where candidates are well-informed about market rates and employers who omit salary lose applicants to those who include it.
One reason the overall transparency rate is high (21%) is that the current dataset skews toward tech-sector employers in the US, many of whom operate in states with salary disclosure laws (Colorado, California, New York). A dataset covering UK, European, or APAC employers would likely show a lower transparency rate, as salary disclosure norms vary significantly by geography.
Trend over time
Month by month, tracked since May 26.
% of active listings that publish a salary range, end-of-month snapshot. Hover bars for sample size.
The share of listings that publish a salary range has held roughly steady since May 26 (17% then, 22% now), within the sampling variation expected for a dataset of this size. Tracked across 2 monthly snapshots.
Related research
Methodology
This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.
We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.
Salary transparency is identified from structured salary fields on job postings sourced directly from employer ATS feeds. Only listings where the employer explicitly published a salary range or figure are counted. Inferred or estimated figures are excluded. Single-point figures at or above $250,000 are treated as low-confidence parse artifacts and excluded.
The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.
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Cite as: Marketing Manager Jobs. Marketing Salary Transparency. https://marketingmanagerjobs.com/research/marketing-salary-transparency/