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Marketing Salary Transparency Tracker

By Duncan Trevithick · [email protected] · marketingmanagerjobs.com

How many active marketing manager-level job listings publish salary information, and which role families disclose compensation most often.

Based on 204 active listings from the marketing job market. Last updated May 28, 2026.

59 of 204 active marketing job listings (29%) publish salary information.

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Salary transparency by role family

Percentage of active listings per role family that include published salary data.

Role familyJobs% with published salary
marketing-manager5333%
product-marketing-manager929%
head-of-marketing640%
digital-marketing-manager562%
growth-marketing-manager531%
field-marketing-manager450%
influencer-marketing-manager250%
lifecycle-marketing-manager233%
performance-marketing-manager233%
demand-generation-manager114%
brand-manager00%
email-marketing-manager00%
seo-manager00%

Based on 204 active listings.

What the data shows

59 of 204 listings in this dataset publish salary data — a rate of 29%. For comparison, published estimates of overall job-market salary transparency typically run 30–50%. The higher rate here reflects both the ATS-first sourcing method (employers publishing on modern ATS platforms are more likely to include salary) and the dataset’s geographic skew toward US markets with pay transparency regulations.

marketing-manager shows the highest salary transparency in the current dataset at 33% of listings. demand-generation-manager is the least transparent at 14%. This likely reflects competitive pressure in high-demand disciplines, where candidates are well-informed about market rates and employers who omit salary lose applicants to those who include it.

One reason the overall transparency rate is high (29%) is that the current dataset skews toward tech-sector employers in the US, many of whom operate in states with salary disclosure laws (Colorado, California, New York). A dataset covering UK, European, or APAC employers would likely show a lower transparency rate, as salary disclosure norms vary significantly by geography.

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Methodology

This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.

We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.

Salary transparency is identified from structured salary fields on job postings sourced directly from employer ATS feeds. Only listings where the employer explicitly published a salary range or figure are counted. Inferred or estimated figures are excluded. Single-point figures at or above $250,000 are treated as low-confidence parse artifacts and excluded.

The dataset updates as new jobs are ingested. Historical trend data uses weekly snapshots.