Research › Skills

Marketing Skills Demand Tracker

Name: Marketing skills demand dataset
Creator: Marketing Manager Jobs

By Duncan Trevithick · [email protected] · marketingmanagerjobs.com

Live analysis of skills and tools mentioned in active marketing manager-level job listings. Updated continuously from employer ATS feeds.

Based on 2264 active listings from the marketing job market. Last updated July 18, 2026.

B2B is the most requested skill, mentioned in 29% of active marketing job listings.

Download CSV · All research

All skills and tools — ranked by demand

Skill / Tool / Discipline	Jobs	% of listings mentioning
B2B	663	29%
Product Marketing	438	19%
SEO	425	19%
Go-to-Market	401	18%
Demand Gen	375	17%
Marketing Automation	292	13%
Paid Media	279	12%
Performance Marketing	278	12%
HubSpot	272	12%
Salesforce	261	12%
Google Analytics	259	11%
Growth Marketing	216	10%
Lead Generation	202	9%
Google Ads	195	9%
Email Marketing	193	9%
Copywriting	175	8%
Content Marketing	172	8%
A/B Testing	168	7%
Content Strategy	153	7%
Field Marketing	138	6%
ABM	131	6%
Lifecycle Marketing	127	6%
Brand Management	120	5%
Canva	116	5%
Social Media	101	4%
Meta Ads	90	4%
Data Analysis	88	4%
Partner Marketing	86	4%
Marketo	82	4%
Influencer Marketing	75	3%
SQL	68	3%
Event Marketing	63	3%
SEMrush	63	3%
Mailchimp	62	3%
Paid Acquisition	59	3%
Looker	58	3%
Figma	54	2%
Tableau	53	2%
WordPress	52	2%
LinkedIn Ads	50	2%

Based on 2264 active listings.

Skills and disciplines (excluding named tools)

Skill / Discipline	Jobs	% of listings
B2B	663	29%
Product Marketing	438	19%
SEO	425	19%
Go-to-Market	401	18%
Demand Gen	375	17%
Marketing Automation	292	13%
Paid Media	279	12%
Performance Marketing	278	12%
Growth Marketing	216	10%
Lead Generation	202	9%
Email Marketing	193	9%
Copywriting	175	8%
Content Marketing	172	8%
A/B Testing	168	7%
Content Strategy	153	7%
Field Marketing	138	6%
ABM	131	6%
Lifecycle Marketing	127	6%
Brand Management	120	5%
Social Media	101	4%
Data Analysis	88	4%
Partner Marketing	86	4%
Influencer Marketing	75	3%
SQL	68	3%
Event Marketing	63	3%
Paid Acquisition	59	3%
SaaS	47	2%
Affiliate Marketing	43	2%
B2C	21	1%

Based on 2264 active listings.

Tools and platforms

See Marketing Tools in Job Listings for the full tools report.

Tool / Platform	Jobs	% of listings
HubSpot	272	12%
Salesforce	261	12%
Google Analytics	259	11%
Google Ads	195	9%
Canva	116	5%
Meta Ads	90	4%
Marketo	82	4%
SEMrush	63	3%
Mailchimp	62	3%
Looker	58	3%
Figma	54	2%
Tableau	53	2%
WordPress	52	2%
LinkedIn Ads	50	2%
Ahrefs	46	2%
Pardot	44	2%
Klaviyo	36	2%
TikTok Ads	30	1%
6sense	28	1%
Braze	28	1%
Power BI	21	1%

Based on 2264 active listings.

What the data shows

Across 2264 active listings, 29 distinct skills and disciplines appear at least once. B2B leads at 29% of listings, followed by Product Marketing (19%). These rankings reflect which disciplines are most represented in active hiring, not necessarily which skills are most valued once hired.

SQL appears in 3% of listings — a meaningful signal that data literacy is increasingly expected of senior marketing managers, particularly in growth, lifecycle, and operations roles. Candidates who can query their own data without relying on an analyst have a demonstrable edge in manager-level interviews.

On the tools side, HubSpot leads at 12% of listings. No single tool dominates — the spread across 21 tracked platforms suggests employers value channel strategy over specific-tool proficiency at manager level. See the Marketing Tools in Job Listings report for the full breakdown by platform category.

For AI-specific language and tool mentions in marketing job descriptions, see the AI in Marketing Jobs Tracker.

Trend over time

Month by month, tracked since May 26.

% of active listings that ask for B2B, end-of-month snapshot. Hover bars for sample size.

The share of listings that ask for B2B has held roughly steady since May 26 (26% then, 29% now), within the sampling variation expected for a dataset of this size. Tracked across 2 monthly snapshots.

Related research

State of Marketing Manager Hiring (annual report) AI in Marketing Jobs Marketing Career Paths Salary Transparency Remote Marketing Jobs Index Companies Hiring Tools in Job Listings Manager Readiness Tracker What Marketing Employers Ask

Methodology

This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.

We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.

Skills, tools, and disciplines are identified by matching job description text against a curated dictionary of marketing skill terms and tool names. Each job is counted once per matched skill. Percentages show the share of active listings that mention each skill at least once.

The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.

Use this data

Citing this in an article, or asking an AI to summarise it? Open it in ChatGPT or Claude, or copy the data digest to paste anywhere. Please credit Marketing Manager Jobs and link back.

Open in ChatGPT ↗ Open in Claude ↗

Cite as: Marketing Manager Jobs. Marketing Skills Demand. https://marketingmanagerjobs.com/research/marketing-skills-demand/

Attribution / embed HTML

Paste this into your article to credit the source:

Source: <a href="https://marketingmanagerjobs.com/research/marketing-skills-demand/">Marketing Skills Demand — Marketing Manager Jobs</a>