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Marketing Skills Demand Tracker

By Duncan Trevithick · [email protected] · marketingmanagerjobs.com

Live analysis of skills and tools mentioned in active marketing manager-level job listings. Updated continuously from employer ATS feeds.

Based on 3546 active listings from the marketing job market. Last updated September 2, 2026.

B2B is the most requested skill, mentioned in 29% of active marketing job listings.

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All skills and tools — ranked by demand

Skill / Tool / DisciplineJobs
B2B1043
SEO733
Product Marketing679
Go-to-Market654
Demand Gen550
Marketing Automation461
Paid Media450
Performance Marketing443
Google Analytics426
HubSpot411
Salesforce396
Lead Generation351
Growth Marketing348
Google Ads322
Email Marketing317
A/B Testing261
Content Marketing261
Content Strategy248
Copywriting243
Lifecycle Marketing215
ABM209
Field Marketing201
Brand Management193
Canva178
Meta Ads168
Social Media161
Partner Marketing143
Data Analysis131
Influencer Marketing127
Marketo124
Paid Acquisition119
SQL101
Event Marketing96
SEMrush93
Figma87
WordPress83
Looker82
Mailchimp74
Tableau74
Ahrefs73

Based on 3546 active listings.

Skills and disciplines (excluding named tools)

Skill / DisciplineJobs
B2B1043
SEO733
Product Marketing679
Go-to-Market654
Demand Gen550
Marketing Automation461
Paid Media450
Performance Marketing443
Lead Generation351
Growth Marketing348
Email Marketing317
A/B Testing261
Content Marketing261
Content Strategy248
Copywriting243
Lifecycle Marketing215
ABM209
Field Marketing201
Brand Management193
Social Media161
Partner Marketing143
Data Analysis131
Influencer Marketing127
Paid Acquisition119
SQL101
Event Marketing96
Affiliate Marketing68
SaaS61
B2C42

Based on 3546 active listings.

Tools and platforms

See Marketing Tools in Job Listings for the full tools report.

Tool / PlatformJobs
Google Analytics426
HubSpot411
Salesforce396
Google Ads322
Canva178
Meta Ads168
Marketo124
SEMrush93
Figma87
WordPress83
Looker82
Mailchimp74
Tableau74
Ahrefs73
LinkedIn Ads71
Klaviyo67
Pardot62
Braze57
TikTok Ads52
6sense39
Power BI39

Based on 3546 active listings.

What the data shows

Across 3546 active listings, 29 distinct skills and disciplines appear at least once. B2B leads at 29% of listings, followed by SEO (21%). These rankings reflect which disciplines are most represented in active hiring, not necessarily which skills are most valued once hired.

SQL appears in 3% of listings — a meaningful signal that data literacy is increasingly expected of senior marketing managers, particularly in growth, lifecycle, and operations roles. Candidates who can query their own data without relying on an analyst have a demonstrable edge in manager-level interviews.

On the tools side, Google Analytics leads at 12% of listings. No single tool dominates — the spread across 21 tracked platforms suggests employers value channel strategy over specific-tool proficiency at manager level. See the Marketing Tools in Job Listings report for the full breakdown by platform category.

For AI-specific language and tool mentions in marketing job descriptions, see the AI in Marketing Jobs Tracker.

Trend over time

Month by month, tracked since May 26.

25% 50% 75% 2026-05: 169 of 662 listings ask for B2B (25.5%) 26% 2026-06: 425 of 1453 listings ask for B2B (29.2%) 29% May 26 Jun 26

% of active listings that ask for B2B, end-of-month snapshot. Hover bars for sample size.

The share of listings that ask for B2B has held roughly steady since May 26 (26% then, 29% now), within the sampling variation expected for a dataset of this size. Tracked across 2 monthly snapshots.

Related research

State of Marketing Manager Hiring (annual report) AI in Marketing Jobs Marketing Career Paths Salary Transparency Remote Marketing Jobs Index Companies Hiring Tools in Job Listings Manager Readiness Tracker What Marketing Employers Ask

Methodology

This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.

We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.

Skills, tools, and disciplines are identified by matching job description text against a curated dictionary of marketing skill terms and tool names. Each job is counted once per matched skill. Percentages show the share of active listings that mention each skill at least once.

The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.

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