Marketing Skills Demand Tracker

Across 204 active listings, 26 distinct skills and disciplines appear at least once. Product Marketing leads at 32% of listings, followed by Demand Gen (23%). These rankings reflect which disciplines are most represented in active hiring, not necessarily which skills are most valued once hired.

The current dataset skews toward B2B technology companies. Fever and Stripe together account for 36% of active listings, which concentrates the results toward tech-sector skill profiles. Pipeline-driving disciplines like Product Marketing and Demand Gen (23%) rank higher than they would in a dataset covering FMCG, agency, or consumer brand employers. Treat these rankings as indicative of tech-sector marketing hiring, not the full market.

SQL appears in 9% of listings — a meaningful signal that data literacy is increasingly expected of senior marketing managers, particularly in growth, lifecycle, and operations roles. Candidates who can query their own data without relying on an analyst have a demonstrable edge in manager-level interviews.

On the tools side, Salesforce leads at 17% of listings. No single tool dominates — the spread across 24 tracked platforms suggests employers value channel strategy over specific-tool proficiency at manager level. See the Marketing Tools in Job Listings report for the full breakdown by platform category.

For AI-specific language and tool mentions in marketing job descriptions, see the AI in Marketing Jobs Tracker.