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AI in Marketing Jobs Tracker
How often AI, LLMs, automation tools, and AI-adjacent technologies appear in active marketing manager-level job descriptions.
628 of 2299 active marketing job listings (27%) mention AI, automation, or related tools.
AI terms and tools in marketing job descriptions
Percentage of active listings that mention each AI-related term at least once.
| AI term / tool | Jobs | % of all listings |
|---|---|---|
| AI tools (general) | 262 | |
| AI-powered workflows | 259 | |
| AI-driven workflows | 157 | |
| Artificial Intelligence (general) | 145 | |
| LLMs / Large Language Models | 90 | |
| ChatGPT | 89 | |
| AI-assisted tasks | 49 | |
| Generative AI | 38 | |
| Machine Learning | 21 | |
| Prompt engineering | 11 | |
| AI content generation | 11 | |
| AI workflow automation | 6 | |
| AI automation | 6 | |
| Predictive Analytics | 5 | |
| Computer Vision | 5 | |
| OpenAI API / tools | 2 | |
| GitHub / Microsoft Copilot | 2 | |
| AI assistants | 2 | |
| GPT (OpenAI models) | 1 | |
| Natural Language Processing / NLP | 1 | |
| AI writing tools | 1 | |
| Deep Learning | 1 |
Based on 2299 active listings.
Trend over time
Month by month, tracked since May 26.
% of active listings that mention AI or automation, end-of-month snapshot. Hover bars for sample size.
The share of listings that mention AI or automation has held roughly steady since May 26 (27% then, 28% now), within the sampling variation expected for a dataset of this size. Tracked across 2 monthly snapshots.
What the data shows
One in 4 active marketing manager-level job listings now mentions AI in some capacity — a figure that has grown substantially over the past two years as employers have begun to explicitly acknowledge AI's impact on marketing workflows.
The most common AI signal is AI tools (general), appearing in 11% of listings. It is followed by AI-powered workflows at 11%. This pattern reflects employers describing AI as a broad expectation rather than a specific tool requirement — “experience working with AI tools” is more common than naming particular platforms.
Specific tool mentions are less common: LLMs appear in 4% of listings and ChatGPT in 4%. The gap between general AI language (6%) and specific tool mentions suggests employers are still working out how to define AI requirements clearly in job descriptions — or that the landscape is evolving too quickly for JDs to keep pace. For named non-AI marketing tools and platforms, see the Marketing Tools in Job Listings report.
Related research
Methodology
This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.
We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.
AI terms and tools are identified by matching job description text against a curated list of AI-related phrases, tool names, and technology concepts. Each job is counted once per matched term. A job is considered to "mention AI" if it contains one or more matches. Bare company name mentions (e.g. references to companies in the AI sector) are excluded where possible — the patterns target tool and skill language specifically.
Trend data uses daily snapshots stored on ingest runs, aggregated by calendar month (last snapshot of each month). Tracking began May 2026.
The dataset updates as new jobs are ingested. Historical trend data uses daily snapshots, aggregated by calendar month.
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Cite as: Marketing Manager Jobs. AI in Marketing Jobs. https://marketingmanagerjobs.com/research/ai-in-marketing-jobs/