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Marketing Tools in Job Listings
Tools, platforms, and software mentioned in active marketing manager-level job descriptions, ranked by how often employers ask for them.
Salesforce is the most mentioned marketing tool, appearing in 17% of active listings.
Tools ranked by demand in marketing job listings
Percentage of active listings that mention each tool at least once.
| Tool / Platform | Jobs | % of listings mentioning |
|---|---|---|
| Salesforce | 35 | 17% |
| Mailchimp | 15 | 7% |
| Google Analytics / GA4 | 10 | 5% |
| Google Ads | 9 | 4% |
| Marketo | 9 | 4% |
| Looker | 7 | 3% |
| Figma | 6 | 3% |
| HubSpot | 6 | 3% |
| 6sense | 5 | 2% |
| Pardot | 5 | 2% |
| SEMrush | 4 | 2% |
| Canva | 3 | 1% |
| Demandbase | 3 | 1% |
| Power BI | 3 | 1% |
| Ahrefs | 2 | 1% |
| Amplitude | 2 | 1% |
| Braze | 2 | 1% |
| Facebook Ads | 2 | 1% |
| Tableau | 2 | 1% |
| Hootsuite | 1 | 0% |
| Iterable | 1 | 0% |
| Meta Ads | 1 | 0% |
| Optimizely | 1 | 0% |
| Webflow | 1 | 0% |
Based on 204 active listings.
What the data shows
Across 204 active listings, 24 distinct tools and platforms are mentioned at least once. The overall rate of specific tool mentions is lower than many people expect — most listings do not specify tools at all, and rely instead on channel or discipline language to set expectations.
Salesforce leads at 17% of listings, followed by Mailchimp at 7%. Even the most mentioned tool appears in under 20% of listings. What stands out is that even the top tool appears in fewer than one in five listings — which reflects how manager-level roles are typically written. Employers focus on strategic outcomes and channel ownership; specific tools are often left for the interview stage or treated as learnable on the job.
CRM and marketing automation tools (Salesforce, Marketo, HubSpot, Pardot) make up the largest named category, followed by analytics and BI tools (Google Analytics / GA4, Looker, Power BI, Amplitude, Tableau). This reflects the dominant tech stack in B2B software companies, where CRM/automation and data tooling are core to the marketing function.
Related research
Methodology
This report is generated from active marketing manager-level job listings collected by Marketing Manager Jobs from public employer job feeds and APIs. Listings are filtered to include manager-level marketing roles such as growth marketing manager, product marketing manager, SEO manager, lifecycle marketing manager, demand generation manager, brand manager, marketing director, head of marketing, VP marketing, and CMO.
We exclude non-marketing or non-manager roles such as engineering, product management, sales, support, design, writing-only, analyst, and administrative roles.
Tools are identified by matching job description text against a curated list of tool and platform names. Each job is counted once per matched tool. Percentage shows share of all active listings mentioning the tool. Generic category mentions (“CRM software”, “analytics platform”) without a specific name are not counted.
The dataset updates as new jobs are ingested. Historical trend data uses weekly snapshots.
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