Marketing Director Jobs

What does a Marketing Director do?

A marketing director leads a company's marketing function — setting strategy, owning the budget, and managing the managers and specialists who run day-to-day campaigns. It is a senior leadership role above marketing manager that typically reports to a VP of Marketing, CMO, or the founder/CEO.

Across 65 current marketing director openings, the most-requested skills are B2B, SEO, Demand Gen, Product Marketing, Go-to-Market, and Paid Media.

Core responsibilities

• Set marketing strategy and the annual plan against revenue and growth targets
• Own and allocate the marketing budget across channels and teams
• Build and manage a team of marketing managers and specialists
• Report marketing's contribution to pipeline and revenue to the executive team
• Own positioning, brand, and the go-to-market motion across the funnel

Salary: median listed range $140k–$170k across 17 marketing director openings with published pay. See full marketing director salary data →