Senior Marketing Manager (US Market)

I. Position OverviewThis role is neither a traditional brand marketing execution role nor a pure BD or creator partnership role. It serves as the core responsible for localized brand messaging and market expansion of Glimboo (Limbo) within the US market.The core mission is to communicate the brand story, product philosophy and artist ecosystem in language that resonates with trend-forward US consumers, and build brand awareness leveraging music, pop culture and local resources.II. Key Responsibilities1. Brand Story & Market CommunicationsOwn brand positioning and localized messaging for the Glimboo brand in the US marketTranslate the brand story, product philosophy and artist ecosystem into content understandable and appealing to next-generation US audiencesEstablish and continuously strengthen brand awareness2. Music & Cultural Resource IntegrationConsolidate local US music scene, artist and relevant cultural resourcesDrive musician collaborations, brand co-branding initiatives and marketing campaignsUtilize music and pop culture as key vehicles for brand communication3. Brand Representative & External Point of ContactRepresent the brand for media interviews, events and brand communicationsComfortable with on-camera appearances and public speakingAble to articulate the brand story and product value clearly and compellingly to external stakeholdersIII. Ideal Candidate Profile1. Cultural Background (Hard Requirement)Candidates must possess deep cultural fluency in the US market:Preferred Profiles:Firsthand, long-term immersion in US cultural context (e.g., grew up or lived extensively in the US)Deep, firsthand familiarity with US cultureCandidates who have resided in the US long-term, with strong cultural assimilationKey Evaluation Criteria:Command of native-level English communication with US market nuanceUnderstanding of emerging US consumer segmentsSensitivity toward US pop cultureLocal market insight capability2. Industry BackgroundTarget Talent Pools:Tier 1 PriorityEntertainment companiesMusic management firmsMusic record labelsArtist Management AgenciesTier 2 PriorityDesigner toy brandsConsumer goods brandsLifestyle brandsPop culture brands3. Professional ExperienceIdeal candidates possess:Experience as a Marketing Manager or equivalent roleBrand marketing experienceExperience within consumer goods or entertainment industriesExperience collaborating with artists, musicians or creatorsTrack record delivering brand events and marketing campaignsPreferred Qualifications (Plus Factors):Existing connections within the music industryEstablished artist networkCreator / influencer relationshipsFamiliarity with designer toy industryUnderstanding of business models of brands such as Pop Mart4. Personal TraitsBrand AlignmentCandidates must genuinely identify with:Artist ecosystemIP cultureDesigner toy consumptionPop cultureAnd embrace the brand value: "Empower outstanding artists to achieve success."Communication CapabilitiesAble to:Deliver brand storytelling externallyExecute brand communicationsParticipate in media interviewsEngage in event networkingBuild relationships with external partnersConsumer Insight CapabilitiesAble to understand:Trend-forward US consumersMusic cultural communitiesStreet and pop cultureSocial media trendsPersonal Image & PresencePreferred attributes:Dynamic and energeticStrong fashion senseDistinct personal styleWilling to appear on cameraPossess the demeanor of a brand representative