Senior Product Marketing Manager (EdTech)

Location: Remote, U.S. (West Coast preferred) | Travel: ~10% | Reports to: Marketing leadershipOur client is hiring its first dedicated Product Marketing Manager — a builder who wants to own how a mission-driven edtech SaaS company tells its story to the people running public schools.This is a dual role by design. Half is product marketing: defining the platform narrative, ICP and personas, competitive differentiation, and how new products and AI capabilities come to market. The other half is revenue enablement: turning that positioning into the talk tracks, battlecards, discovery frameworks, and training that win deals in the field. In larger companies these are two functions; here they live in one role, on purpose, so the person writing the story is the same person putting it in the hands of the team selling it.A foundation already exists across the go-to-market org. Your job is to bring it together, sharpen it, and own it going forward — building the messaging architecture and launch playbook the rest of the team will run on for years.What you'll doDefine and refine core positioning, value propositions, and competitive differentiationTranslate complex product capabilities into clear narratives for distinct buyer and user personasLead messaging for new product, feature, and AI launches with cross-functional alignmentPartner with Sales and Customer Success on sales narratives, talk tracks, and objection-handlingBuild and maintain a competitive intelligence program that informs positioning and active dealsDesign AI-powered systems that scale the function — dynamic battlecards, proposal generators, competitive briefs, narrative assistantsEstablish feedback loops across Sales, CS, and Product, and track impact through win rates and adoptionWhat we're looking for7+ years of B2B SaaS product marketing, with at least 3 in a high-growth or startup environmentA track record of high agency in ambiguous, cross-functional settings — building structure where none exists and driving alignment without formal authorityExceptional writing and the range to both set positioning strategy and craft the messaging yourselfExperience independently building enablement frameworks that influence win rates and sales velocitySystems-level AI fluency — you've used AI agents or workflows to do things a person alone couldn'tNice to haveComplex, multi-stakeholder, or enterprise sales experienceExperience as a first or early PMM hire, or building a function from scratchExperience opening new markets, verticals, or categories