Agency Marketing Manager

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive go-to-market efforts for our agency partners. In this role, you will develop and execute agency-focused marketing strategies that drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth. You will serve as a strategic bridge between Meta's marketing, sales, and product teams and the agency ecosystem, translating Meta's advertising capabilities into compelling narratives and go-to-market programs that resonate with agency teams and leadership.Agency Marketing Manager Responsibilities:Develop and execute integrated marketing strategies targeting advertising agencies to drive adoption of Meta's advertising platform and productsCollaborate with sales, product marketing, and insights teams to translate Meta advertising platform capabilities into agency-relevant narratives, toolkits, and enablement materialsDefine measurable goals and key performance metrics for agency marketing programs, partnering with data science teams to track impact and optimize performanceDevelop and drive the scaled marketing strategy for agencies to deploy always-on, data-driven campaigns that grow product adoption and agency sentimentLeverage customer segmentation to advise cross-functional teams on building key messaging and narrativesLeverage internal and external research to make data-driven decisions and optimizationsCreate systems for marketing efforts and drive operational excellence and rigorBe up-to-date on industry trends, leveraging AI and the competitive landscape to identify new opportunities for growthMinimum Qualifications:10+ years of experience in marketing, with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategiesExperience developing and executing go-to-market programs for advertising agencies or within the agency ecosystemExperience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisionsExperience influencing and aligning cross-functional stakeholders, including sales and product teams, around shared marketing strategies and prioritiesExperience communicating complex advertising platform concepts and marketing strategies to diverse audiences, including agency leadership and executive stakeholdersPreferred Qualifications:Experience working with or for advertising agenciesDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesFamiliarity with Meta's advertising products, including campaign measurement methodologies, audience targeting capabilities, and creative best practicesDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience leveraging AI tools to streamline marketing workflows, accelerate content development, or generate audience and performance insightsAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].$152,000/year to $213,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.