Alfa Romeo Marketing Manager

The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.Key ResponsibilitiesBrand Leadership & StrategyServe as the single point of accountability for Alfa Romeo brand marketing in North AmericaTranslate global direction into regionally relevant strategies and executionsDefine priorities and optimize impactDevelop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readinessPartner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplatesMarketing Collaboration & ExecutionLead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketingEnsure alignment across internal Stellantis stakeholders and agency partnersSupport brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelinesDevelop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to lifeEnsure cohesive messaging across .com, CRM campaigns, dealer assets, and social channelsOversee CRM campaign strategy and performance (e.g., monthly GTM cadence)Manage and approve organic social with agency partners, ensuring regional relevance and brand toneLead website refresh efforts, ensuring current offers, optimized UX, and aligned storytellingPartner with teams to activate launches, lifecycle campaigns, and key milestonesFacilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic prioritiesDealer & Retail SupportSupport dealer communications and launch calls (CRM, digital, experiential updates)Partner on co-op programs, dealer websites, and retail marketing integrationEnsure alignment between brand initiatives and dealer executionPerformance & ReportingTrack and report on brand KPIs, campaign effectiveness, and engagement metricsPrepare executive-level updates (business reviews, leadership presentations)Identify opportunities to improve efficiency and drive measurable resultsKey DeliverablesMonthly Go-to-Market Deck Cross team collaboration with Brand Managers related to incentive direction and comms Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator Purchase Order Reviews Cross-Functional Partners EngagementDrive Days/Training Advertising PR Experiential Auto Shows BC/Field Staff Global Team Agency Partners Basic RequirementsBachelor’s Degree in Business Administration, Marketing, or related field Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or relatedProven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded eventsFamiliarity with automotive industry dynamics, consumer engagement strategies, and branded partnership executionDemonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiencesPreferred RequirementsMBA Global marketing experience would be a bonus Our Benefits — Designed With You In MindComprehensive Health & Well-being CoverageFrom your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.Family Building BenefitWe proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.Generous Paid Time OffWe believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.Competitive Retirement Savings PlansWe Help You Plan For The Future WithAn employer match on contributions to your 401k, Roth, and Catch-Up plansAn employer contribution, even if you don’t contributeIncome Protection & Insurance OptionsBenefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.Company Vehicle Lease ProgramEligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.Support for Your Growth and Giving BackWe believe in investing in your future and your passions:Tuition reimbursementStudent loan refinancing programs18 paid volunteer hours each year to make a difference in your communityAnd so much more!When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.EOE / Disability / Veteran