Brand Manager

Our CPG client is seeking a temporary freelance Brand Manager to join their team for the next 1-3 months. This is a remote role and hours will fluctuate between 20-40 per week. This Brand Manager will own brand strategy, product positioning, and cross-functional collaboration with marketing, sales, and trade teams to deliver measurable business results within the CPG and retail channels.Key ResponsibilitiesDevelop and implement comprehensive brand strategies and annual marketing plans to achieve sales, share, and profitability targets across SKUs and channels.Ad hoc analyses based on sales and insights requests.Reviewing SKU updates, reviewing artwork and proofs.Forecasting new product introduction and working with operations to determine product supply and with sales to determine sell in and distribution.Bring products through a stage-gate process. Manage the product lifecycle for assigned SKUs, including new product launches, packaging updates, and SKU rationalization.Lead cross-functional project teams (marketing, R&D, supply chain, finance) to deliver campaigns, promotions, and new product launches on time and on budget.Monitor and report on brand performance using sales, margin, and market-share metrics; recommend corrective actions and optimization strategies.Qualifications4+ years experience in brand management within Consumer Packaged Goods (CPG) or retail, or equivalent experience as an Associate Brand Manager progressing to Brand Manager.Proven experience working with Nielsen and retail syndicated data to extract insights and drive commercial decisions.Strong experience managing multiple SKUs, product launches, and lifecycle initiatives.Familiarity with the stage-gate process. Excellent project management, cross-functional collaboration, and stakeholder management skills.Analytical mindset with proficiency in Excel and experience with consumer and sales data analysis.Outstanding written and verbal communication skills, with experience developing creative briefs and managing agencies.Ability to prioritize in a fast-paced environment and deliver results against tight deadlines.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.Benefits Email Your Resume In Word [email protected] forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : SW9-1991752L723 -- in the email subject line for your application to be considered.Sasha Walker - Senior RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.This job was first posted by Creative Circle on 07/09/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.This job was posted on 07/09/2026 and is open for 60 daysEverforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.Copyright © 2026 Everforth, Inc. All rights reserved.