Brand Manager - Consumer/B2C

Title: Brand Manager – Consumer/B2CDirect Hire OpportunityNo SponsorshipHybrid - 3 days Onsite, 2 Days RemoteOur client, a nationally focused consumer organization, is seeking a Brand Manager to join its marketing leadership team in a highly visible, cross-functional role. This individual will help lead and evolve the company's consumer brand strategy across multiple business divisions, markets, and customer touchpoints. This role sits at the intersection of brand strategy, consumer marketing, digital engagement, promotions, and field execution. The ideal candidate will help translate enterprise brand strategy into compelling campaigns, integrated promotions, and consumer experiences that drive engagement, traffic, and long-term brand equity. This is an exciting opportunity for someone who wants to help shape a modern, evolving brand within a fast-paced, growth-oriented environment. The organization is focused on redefining the customer journey and expanding its presence across emerging consumer and social media channels.The ideal candidate will have a strong background in consumer brand marketing and experience supporting multi-location, multi-unit, franchise-style, or distributed operating environments. Candidates from Client, retail, hospitality, restaurant/QSR, or other national consumer brands are highly attractive.Summary of SkillsStrong brand marketing and campaign development experienceExperience with CRM managing integrated consumer campaigns across multiple markets/divisionsStrong agency management and cross-functional leadership experienceExperience balancing national brand consistency with localized executionStrong understanding of modern consumer behavior and social media engagementA strategic mindset paired with hands-on execution capabilityStrong business acumen, communication skills, and problem-solving abilityRequirements:7+ years of experience in brand management, integrated marketing, or consumer marketing rolesExperience supporting multi-location, franchise-style, or distributed business models preferredStrong background in brand development, promotions, campaign execution, and consumer engagementProven experience leading external agencies and managing integrated marketing campaignsExperience partnering cross-functionally with sales, operations, field teams, and leadershipExperience contributing to annual campaign planning, promotional calendars, and go-to-market initiativesUnderstanding of CRM strategy and customer communication lifecycle managementExperience supporting digital marketing initiatives, media campaigns, and social media growth strategiesStrong project management and organizational skills within fast-paced environmentsExcellent presentation, communication, and briefing skillsPreferred Experience:Client, retail, hospitality, restaurant/QSR, or other consumer-facing brand environmentsExperience supporting influencer marketing or emerging social media channelsExposure to website management, media buying, CRM platforms, or digital asset strategyExperience supporting highly collaborative, geographically distributed organizationsResponsibilities:Help steward and evolve the company's consumer brand strategy across multiple divisions and marketsTranslate brand strategy into campaign briefs, promotions, and integrated marketing initiativesLead and manage agency relationships across creative, media, production, and specialty marketing partnersDevelop and execute consumer-facing campaigns, promotions, and annual communication strategiesPartner closely with divisional leadership, sales teams, and marketing stakeholders to align initiatives with business goalsSupport expansion into emerging consumer and social media channels including influencer marketing initiativesReview and approve creative assets, messaging, and campaign execution to ensure brand consistencyMonitor campaign performance and partner with performance marketing teams to optimize resultsIdentify opportunities to improve customer engagement, brand consistency, creative effectiveness, and speed-to-marketCollaborate on CRM, customer journey, and digital communication initiatives