Campaign Marketing Manager

Job Title: Campaign Marketing ManagerContract Duration: Contract Length: 6 MonthsLocation: Remote (US)Hours: part time hours. Estimated around 20 a week but open to more for some periods of activity/demand. Role summary:The Campaign Marketing Manager owns campaign planning and orchestration for approved SMB lifecycle-supported campaigns, including newsletters, content-driven ad hoc campaigns, seasonal moments, product launches, tentpole initiatives, and cross-functional requests. This person proactively monitors content, product, seasonal, and business moments; identifies when a new asset or update should become a lifecycle campaign; recommends audience, message angle, CTA, timing, suppression considerations, and success metrics; and turns approved opportunities into execution-ready briefs. They work within approved lifecycle priorities and strategic guardrails.Core responsibilities:Proactive campaign opportunity identification across content calendars, product updates, seasonal moments, business priorities, and stakeholder conversations.Monitor content calendars, product updates, seasonal moments, and stakeholder channels to identify timely ad hoc campaign opportunities.Recommend when new content, launches, or business moments should be repurposed into lifecycle email campaigns.Translate approved ad hoc opportunities into execution-ready campaign briefs, including audience, message angle, CTA, timing, suppression considerations, tracking, and success metrics.Partner with the Lifecycle Marketing Manager and Marketing Ops to ensure campaigns fit audience fatigue, suppression, routing, and reporting frameworks; escalate when a request requires new operational infrastructure.Coordinate intake, recommend prioritization, manage timelines and dependencies, and set stakeholder expectations across campaign requests.Write campaign briefs and submit them to content, design, Campaign Ops, and Marketing Ops for execution.Review campaign performance, summarize learnings, and recommend future campaign improvements.Profile:4-6+ years in campaign marketing, lifecycle marketing, demand gen, product marketing, or CRM marketing.Strong brief-writing, stakeholder management, and project coordination skills.Able to translate approved marketing requests into clear audience, message, channel, and execution plans.Comfortable working across content, design, marketing ops, sales, and product.Familiarity with marketing automation workflows (e.g., HubSpot) and B2B, SMB, SaaS, advertising, or marketplace businesses preferred.Must-Haves: Experience working in a marketing automation or CRM platform (ideally HubSpot)Strong understanding of audience segmentation, suppression logic, lifecycle stages, campaign eligibility, and audience fatigue rules.Ability to write clear briefs that specify content needs, audience, trigger or send logic, exclusions, CTA, and timing.Campaign QA fluency.Campaign reporting literacy; able to read campaign performance and translate results into practical recommendations.Strong project management hygiene in tools such as Asana, Jira, Airtable, Monday, Smartsheet, or equivalent.Nice-to-Haves: HubSpot campaign, email, list, or workflow experience.Experience managing newsletters or recurring editorial campaigns.A/B testing experience across subject lines, messaging, CTAs, audiences, timing, or landing destinations.Basic email deliverability and list health knowledge.Experience in B2B, SMB, SaaS, advertising, marketplace, or self-serve activation funnels.