Commercial Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Commercial Marketing Manager in the United States.This role sits at the intersection of global marketing strategy, product commercialization, and cross-functional execution within a fast-paced life sciences environment. You will be responsible for shaping and delivering marketing strategies that drive revenue growth, product adoption, and market differentiation across an international portfolio. Working closely with sales, R&D, regulatory, and operations teams, you will translate complex scientific and technical products into compelling commercial narratives. The position requires a strong blend of strategic thinking and hands-on execution, with ownership of product launches, campaigns, and performance tracking. You will also play a key role in aligning global stakeholders and ensuring consistency across markets. This is an opportunity to directly influence commercial success in a highly innovative diagnostics organization.AccountabilitiesResponsibilitiesYou will lead the development and execution of global product marketing strategies that support revenue growth, market expansion, and product lifecycle success. This includes close collaboration with cross-functional teams to ensure alignment between marketing, sales, and product development. Key responsibilities include:Developing and executing annual global marketing plans, including positioning, segmentation, messaging, and go-to-market strategiesDriving product marketing initiatives to increase awareness, demand, and adoption across target marketsLeading new product launches, including planning, coordination, forecasting, and commercial readiness activitiesConducting market, customer, and competitive analysis to inform positioning and strategic decision-makingTracking performance metrics, sales outcomes, and campaign effectiveness to optimize marketing strategiesCreating and overseeing promotional programs, campaigns, and sales enablement materials in partnership with communications teamsCollaborating with global and regional stakeholders to ensure alignment on commercial priorities and executionServing as a product expert for internal teams, customers, and commercial partnersSupporting pipeline development, KOL engagement, and strategic business development opportunitiesRequirementsThis role requires a strong blend of product marketing expertise, commercial acumen, and cross-functional leadership experience within a technical or life sciences environment. You should be comfortable translating complex scientific concepts into clear, market-ready messaging and driving execution across global teams. Key qualifications include:Bachelor’s degree in Business, Marketing, Life Sciences, or a related field5+ years of experience in sales and/or marketing, ideally within medical devices, diagnostics, or IVD environmentsProven experience developing and executing marketing plans and product launchesStrong understanding of product positioning, market segmentation, and competitive analysisExperience working closely with sales teams and cross-functional stakeholders such as R&D, operations, and regulatoryAbility to interpret financial and performance data to guide decision-making and optimize outcomesExcellent communication, presentation, and stakeholder management skillsSelf-starter with strong organizational skills and ability to manage multiple priorities in a fast-paced environmentProficiency with standard business tools such as Excel, CRM platforms, and reporting systemsWillingness to travel approximately 25%BenefitsCompetitive compensation aligned with experience and industry standardsGlobal and collaborative work environment within a high-growth life sciences organizationOpportunity to lead impactful product launches and shape international marketing strategyStrong cross-functional exposure across commercial, scientific, and operational teamsCareer development opportunities in a fast-evolving, innovation-driven sectorTravel opportunities for customer engagement, conferences, and field collaborationDynamic and mission-driven culture focused on improving healthcare outcomesHow Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.