CRM Marketing Manager

PPG Tikkurila is looking for a CRM Marketing ManagerAs a CRM Marketing Manager, you will lead the development and execution of CRM and omnichannel marketing strategies across EMEA, with a strong focus on activating Salesforce Marketing Cloud (Next). Operating within a multinational, matrix organization, you will play a key role in driving customer engagement, demand generation, and digital sales growth.You will work closely with the Head of Always-On and cross-functional teams (including brand, content, and global omnichannel teams) to translate high-level strategy into impactful, data-driven CRM campaigns.Key ResponsibilitiesStrategy & LeadershipCampaign Management & ActivationData, Performance & InsightsCustomer Journey & SegmentationDemand Generation & GrowthBudget & Stakeholder ManagementMarket & Industry AwarenessIn order to be successful in this role you haveProven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environmentStrong hands-on expertise in Salesforce Marketing Cloud (or similar), ideally with focus on activation (Next)Experience with marketing automation, omnichannel campaigns, and customer journey managementBackground in both B2B and B2C marketing is strongly preferredHighly analytical, with experience in data analysis, dashboards, and performance optimizationDemonstrated ability to translate data into actionable insightsStrong stakeholder management skills across cross-functional and international teamsAbility to operate both strategically and hands-onExcellent English communication skillsInterested? Apply now as the role will be filled when suitable candidate is found. Follow this link to learn more about the role: CRM Marketing Manager in Amsterdam, North Holland, Netherlands | Marketing at PPG