Customer Marketing Manager

About Kontent.aiKontent.ai is the world’s first Agentic CMS, helping global organizations plan, create, manage, and optimize content with AI agents while maintaining the governance, control, and flexibility enterprises require.Our platform enables content, marketing, and digital teams to reduce manual work, improve productivity, and deliver consistent digital experiences across channels and markets.About The RoleAt Kontent.ai, our customers are our most credible storytellers.As the world’s first Agentic CMS, we help organizations reduce manual work, improve governance, and deliver better digital experiences at scale. We are looking for a Customer Marketing Manager to turn customer success into stories, proof points, references, and campaigns that support pipeline, adoption, retention, expansion, and sales conversion.You will own and grow our customer advocacy and customer marketing programs, building trusted relationships with customers and helping them share the value they achieve with Kontent.ai.Working closely with Customer Success, Sales, Product Marketing, Product, and the wider Marketing team, you will bring the customer voice into campaigns, customer stories, webinars, peer reviews, sales conversations, and our Customer Advisory Board.This is a visible and collaborative role for someone who combines strong relationship-building and storytelling skills with a commercial, campaign-oriented mindset.What You’ll DoLead customer advocacyOwn and grow Kontent.ai’s customer advocacy program, including customer stories, testimonials, references, peer reviews, awards, webinars, events, and speaking opportunities. Build trusted, long-term relationships with customer advocates across industries, regions, and levels of seniority. Proactively identify customers with compelling outcomes, innovative use cases, and strong stories to share. Create advocacy opportunities that provide meaningful value to customers, helping them raise their profiles and showcase their work. Manage approvals, participation, and advocate engagement carefully to maintain strong relationships and avoid advocacy fatigue. Deliver customer campaigns that support growthPartner with Customer Success to develop and execute campaigns that increase adoption, retention, expansion, and customer revenue. Create campaigns that help customers discover additional value from Kontent.ai, including new capabilities, AI functionality, and Agentic CMS use cases. Contribute to customer newsletters, product communications, adoption campaigns, expansion plays, webinars, and other customer engagement programs. Identify opportunities where education, customer proof, or targeted campaigns can strengthen product usage, customer outcomes, renewal confidence, and account growth. Generate expansion opportunities through marketing programs without taking on direct sales or account management responsibilities. Turn customer success into compelling proofUncover measurable outcomes, strong use cases, and customer stories that support Kontent.ai’s positioning, campaigns, expansion motions, and sales conversations. Coordinate customer interviews, story development, approvals, production, and publication. Translate customer experiences into clear narratives that demonstrate the business value of Kontent.ai and Agentic CMS. Build and maintain a library of approved customer stories, quotes, metrics, references, and proof points for use across Marketing and Sales. Partner with Product Marketing, Content, Creative, and other teams to produce customer content in a variety of formats. Bring to life how customers are using AI and agentic capabilities to transform their content operations. Manage the Customer Advisory BoardManage Kontent.ai’s Customer Advisory Board program and ongoing roadmap. Develop strong relationships with members and ensure they receive meaningful value from their participation. Coordinate meetings, agendas, communications, executive participation, content, and follow-up actions. Partner with Product and Product Marketing to bring relevant roadmap topics, market trends, and strategic questions to the board. Capture customer feedback, share it with the appropriate internal teams, and ensure actions are followed through. Create opportunities for members to influence Kontent.ai’s direction while strengthening their relationships with us and with one another. Activate customer proof across the businessSupport strategic sales opportunities with relevant references, customer stories, proof points, and advocate introductions. Work with Demand Generation, Product Marketing, Content, Events, and Creative to activate customer proof across campaigns, web, paid media, social, webinars, nurture programs, events, and sales materials. Support customer participation in G2, Gartner Peer Insights, awards, analyst programs, and other third-party platforms. Identify opportunities to feature customers in launches, thought leadership, industry conversations, and integrated campaigns. Establish scalable processes and reporting to track advocacy activity, campaign performance, participation, content usage, influenced pipeline, expansion opportunities, and business impact. What We’re Looking ForExperience in customer marketing, customer advocacy, lifecycle marketing, customer reference programs, content marketing, communications, community, or a related B2B marketing role. Experience in B2B SaaS or enterprise technology is strongly preferred. Familiarity with CMS, DAM, CRM, PIM, digital experience platforms, marketing technology, or similar best-of-breed software is an advantage, but not required. Strong relationship-building skills and the ability to establish trust with customers, including senior and executive stakeholders. Excellent storytelling and interviewing skills, with the ability to turn customer outcomes into compelling and credible narratives. Experience delivering customer stories, webinars, reference programs, peer reviews, advocacy initiatives, or campaigns supporting adoption, retention, expansion, or sales. A commercial and program-oriented mindset, with the ability to build repeatable processes and connect marketing activity to business outcomes. Strong project management skills and the ability to coordinate multiple customers, stakeholders, approvals, and initiatives. Excellent written and verbal communication skills in English. A collaborative approach and the ability to work effectively across Customer Success, Sales, Product, Product Marketing, Content, Demand Generation, and Creative. A genuine interest in AI, digital content, and the changing ways organizations create and manage digital experiences. What Success Looks LikeKontent.ai has a growing and engaged network of customer advocates. More customer outcomes are captured and turned into high-quality stories, references, and proof points. Customer campaigns contribute to stronger adoption, retention, expansion opportunities, and account growth. Sales and Marketing teams can easily access relevant customer proof. Customer advocates are regularly activated across campaigns, webinars, events, peer reviews, and sales opportunities. Customer Advisory Board members feel heard, valued, and meaningfully involved. Customer advocacy and customer marketing operate as scalable programs with measurable commercial impact. The market hears more authentic stories about how organizations are using the world’s first Agentic CMS to transform content operations.