Customer Marketing Manager

About The RoleIndependently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns (including social media, email marketing, lead generation campaigns, video content, and digital initiatives)Co-creating marketing strategies with Business Managers for key markets and customer segmentsCoordinating project teams (digital, content, sales, promotions) and collaborating with external agenciesCreating campaign schedules and managing project tasksManaging marketing budgets and controlling project costsMonitoring campaign results, reporting on effectiveness, and optimizing activities based on dataEnsuring communication and visual consistency in line with the brand identity and the company’s strategic directionBuilding and maintaining relationships with internal and external stakeholdersDefining and analyzing key performance indicators (KPIs)Our RequirementsAt least 5 years of experience in marketing, including independently managing campaigns and projectsExperience in running multichannel campaigns (online + offline)Practical knowledge of analytical and marketing tools (Google Analytics, Meta Ads, Piwik, CRM systems)Ability to manage a budget and make data-driven decisionsProficiency in using project management tools (e.g., Monday.com, Trello, Asana, Jira)Excellent organizational skills and the ability to manage multiple projects simultaneouslyProactivity Proactivity, energy, and the ability to act quicklyAbility to collaborate with teams with diverse skill setsExperience in the following industries is a plus: ed-tech, media & entertainment, creative agencies, startups, or consumer goodsAbout Sanoma LearningHow do you prepare students for the world, engage their curiosity and inspire them to grow? That is the main question of teachers all around the world. At Sanoma Learning, it has always been our mission to help to find and develop best-in-class answers to this question. If you join us, it means that you embark on an exciting journey to help shape the future of learning for primary, secondary and vocational education. We believe that your journey is our success as a company.Sanoma Learning is a leading K12 European learning company, operating in 12 countries. Our learning products and services enable and support teachers and schools to develop the talents of every child to reach their potential. By offering printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary and vocational education, we want to grow our positive impact on learning across Europe. With over 3000 employees, we help shape the future of education for 25+ million of students.So, are you ready to start your journey to help shape the future of learning and help teachers to support all students to reach their potential?Sanoma Learning is an equal opportunity employer; we are committed to inclusion and diversity, ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics.