Digital Marketing Manager

We’re hiring a Website & Digital Marketing Manager who is reliable, detail-oriented, and ready to take ownership of our digital presence. In this role, you will oversee the day-to-day management of our website, online store, and digital marketing efforts. You will be responsible for maintaining the website's back end, managing merchandise and e-commerce operations, optimizing our online presence for search engines, coordinating digital advertising campaigns, and creating light marketing graphics.What you’ll ownManage and maintain the back end of our website, ensuring content is accurate, up to date, secure, and functioning properly.Upload, organize, and update products, pricing, inventory, and merchandise collections.Optimize website content and structure using SEO best practices to improve search rankings and organic traffic.Conduct keyword research and implement on-page SEO, including metadata, page titles, image optimization, internal linking, and content recommendations.Monitor website performance, analytics, and SEO metrics, making recommendations to improve visibility and user experience.Troubleshoot website issues and coordinate updates as needed.Manage digital advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram), including campaign setup, optimization, and performance reporting.Create and edit simple marketing graphics, web banners, email graphics, and promotional materials using Adobe Illustrator.Coordinate website updates, promotions, and seasonal campaigns.Collaborate with our team to ensure branding and messaging remain consistent across all digital channels.Assist with email marketing and other digital initiatives as needed.Why this role matters:You will take ownership of our digital presence, directly improving our online visibility and e-commerce operations.You’ll help grow our brand through strategic digital marketing and consistent messaging.What You BringDemonstrate proven experience managing websites and e-commerce platforms (WordPress, Shopify, or similar).Show expertise in SEO, keyword research, and analytics tools like Google Analytics and Search Console.Apply Adobe Illustrator proficiency to create compelling marketing graphics.Combine organizational skills with a proactive, results-driven approach.Leverage 3+ years of experience in website management, digital marketing, or e-commerce (Preferred).Utilize Google Tag Manager, email marketing platforms (e.g., Mailchimp/Klaviyo), and basic HTML/CSS (Preferred).Apply a deep understanding of conversion rate optimization (CRO) and UX best practices (Preferred).Work Location: In person