Digital Marketing Manager

About Inner Mountain FoundationInner Mountain Foundation (IMF) is a global personal growth and leadership community inspired by Inner Mountain, the book by founder Diane Wang. We help individuals of all backgrounds rise together — through shared learning, community, and contemplative practice. IMF USA is in an exciting build phase: growing our Masterclass programs, cross-border cohorts, and in-person community across the United States.The RoleWe're looking for a hands-on digital marketing manager with a proven record of growing audiences and converting them into engaged community members. You'll own our social channels, email marketing, and marketing funnel end to end — from filming and editing content at live events to building automated nurture workflows. This is a builder's role: you'll see your work directly translate into community growth and program enrollment.What You'll OwnSocial Media GrowthPublish 4–5 posts per week across Instagram, Facebook, TikTok, and LinkedInProduce 1–2 YouTube videos and 3–5 Shorts per weekGrow each platform to 1,000 followers near-term, on a path to 10,000Film and edit content at interviews, and live community eventsEmail Marketing & AutomationBuild and activate HubSpot behavioral nurture workflows and automated follow-up sequencesLift email click-through rates from the current 1.3–1.6% to the 2–3% industry benchmarkPublish the weekly newsletter across owned channels, including LinkedInCommunity & Events SupportSupport weekly Zoom and Discord Masterclass community sessionsManage the IMF WhatsApp community dailyProvide marketing and content support for monthly in-person community eventsWebsite & Funnel OptimizationImplement and maintain tracking (TikTok Pixel, HubSpot Pixel)Improve sign-up page conversion and remove funnel friction pointsBuild and maintain the events page with programming through year endQualificationsRequired4+ years in digital marketing or social media management with demonstrable audience growth results — you can show us accounts you've grown, with before/after numbers and live linksA portfolio of short-form video content you've personally filmed and edited (Reels, TikTok, Shorts)Hands-on experience building automated email workflows and nurture sequences on a major platform (Klaviyo, Mailchimp, ActiveCampaign, or similar) — HubSpot strongly preferredWorking knowledge of pixel implementation and funnel analytics (Meta, TikTok, HubSpot)Experience managing online communities (WhatsApp, Discord, or similar) with consistent daily engagementExcellent written English; native or fully professional fluency (English is the primary working language)Self-directed and reliable — able to run a weekly content calendar without day-to-day oversightPreferredMandarin proficiency (we run cross-border US–China programming)Experience marketing in the wellness, personal development, education, or coaching spaceFamiliarity with event marketing and on-site content captureHow to ApplyPlease send the following — applications without all three will not be reviewed:Your resumeLinks to 2–3 social accounts you've personally managed, with a sentence on the growth you drove (follower counts, engagement, or conversion results)One example of an email campaign or automation you built, and what it achievedCompensation: commensurate with experienceStart date: ImmediateInner Mountain Foundation USA is an equal opportunity organization. We welcome applicants of all backgrounds.