Digital Marketing Manager

Position SummaryThe Digital Marketing Manager plays a key role in driving brand awareness, guest engagement, and local store traffic for the Simplevenue restaurant group, including Sushi by Bou, Omakaseed, Wagyu Room and Sushi Suite. Responsibilities include managing email, SMS, and communication calendars from strategy and planning through copywriting, design coordination, and campaign deployment across platforms. The position also leads influencer partnership management, manages day-to-day communication and strategy for paid media, maintains website content and updates, manages third-party listings and digital presence, and assists with additional cross-functional marketing and departmental projects as needed.Key ResponsibilitiesCommunication Strategy Manage email, SMS and push notification messaging, from strategy and planning through copywriting and campaign deployment across multiple platformsAdapt and convey the brand voice to ensure consistency in messagingManage company communications for internal newsletters, new promotions and other key messages to corporate and restaurant staffInfluencer PartnershipsDevelop and maintain a successful influencer program, working closely with the reservations and operations teamsUtilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignmentDevelop and communicate campaign briefs, including deliverables and expectationsOversee campaign timelines, ensuring seamless execution and alignment with marketing calendars and initiativesFoster long-term relationships with influencers to drive sustained engagementOversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distributionStay updated on influencer marketing trends, emerging platforms, and industry best practicesWebsite & Third-Party ListingsOversee website updates across the Simplevenue restaurant portfolio, including developing new landing pages, adding new location pages, and other minor content updates as neededManage support ticket system with website provider for troubleshooting and larger development needsManage third-party listings like Google, Yelp, TripAdvisor, etc. to ensure hours and information is maintained and updated accuratelyLoyalty & Guest NurturingAssist with implementation of loyalty program campaigns, from welcome journeys and winback campaigns to surprise and delight offers and other marketing calendar milestonesAssist with implementation of OpenTable marketing campaigns, from birthday and anniversary rewards to winback and high-value guest campaignsPaid MediaManage paid media calendars, campaign timelines, and promotion rollouts to ensure alignment with brand and revenue goalsCoordinate creative asset requests for digital advertising campaigns across Meta, Google, TikTok, and other platformsCommunicate promotional updates, offer changes, and campaign pivots to agency partners to ensure timely optimization and accurate messagingAssist in developing and recommending monthly and quarterly media budgets based on performance goals and seasonal prioritiesMonitor campaign pacing, spend allocation, and performance reporting to support efficient budget utilizationGeneral Brand Marketing SupportAssist in the execution of brand-wide campaigns, promotions, and product launches.Coordinate with cross-functional teams such as Operations, Culinary, and HR to ensure alignment.Contribute to the development of marketing strategy and campaign planning.Assist with managing photographer and videographer portfolio and requests as neededAssist the Director of Marketing with tasks as needed.QualificationsBachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).4+ years of marketing experience in the restaurant, retail, hospitality, or consumer brand industryProficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar design tools.Experience with CRM and loyalty program managementStrong understanding of social media platforms, trends, and analytics.Excellent communication, project management, and organizational skills.Ability to work both independently and collaboratively in a fast-paced, primarily remote environment, with the occasional need for in-person travel and meetings.Photography/videography skills are a plus.Compensation$85K+ dependent on experience