Digital Marketing Manager

Company: ConfidentialAbout The RolePariveda is seeking a Digital Marketing Manager to join its Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role focused on continuous improvement, prioritization, judgment, and decision-making.You will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, serving as the primary technical lead for WordPress and HubSpot. Responsibilities include building and owning the integrated digital marketing roadmap, optimizing lead generation forms and nurture programs, overseeing digital budgets, activating ABM account lists, owning website governance and publishing standards, leading CRO across landing pages and email journeys, building and deploying email campaigns and automated programs, partnering with Marketing/RevOps/Sales on MQL/SQL definitions and handoff rules, and owning martech evaluation, governance, taxonomy, reporting, and dashboards.The role requires 5+ years of digital marketing experience in a B2B or professional services environment, strong hands-on experience with WordPress and HubSpot, and experience with ABM, CRO, reporting/dashboarding, and martech governance. A bachelor’s degree in Marketing, Communications, Business, or a related field (or comparable experience) is preferred.