Digital Marketing Specialist

Digital Growth & CRM Manager (f/m/d)Budapest (Hybrid)Do you enjoy turning customer data into business growth?Are you excited by the combination of CRM, digital marketing, AI and commercial strategy?At Nufarm, we're looking for a Digital Growth & CRM Manager who will help us strengthen customer engagement, improve commercial effectiveness and accelerate our digital transformation journey in Hungary.Working at the intersection of marketing, sales and technology, you will use data and digital tools to create measurable business impact.What You'll DriveData & Business InsightsTransform customer, sales and market data into insights that support business growth.Identify opportunities to improve pricing, customer segmentation and commercial effectiveness.Build dashboards and reports that help teams make better and faster decisions.Challenge existing processes and identify opportunities for continuous improvement.CRM, Digital Marketing & Customer EngagementOwn and continuously improve our key commercial platforms, including Salesforce, Marketing Cloud and the Nufarm website.Drive adoption of Salesforce by supporting users, optimizing processes and tracking key performance indicators.Design and execute targeted customer journeys and digital campaigns that strengthen engagement and deliver measurable results.Monitor campaign performance and translate insights into actions.Collaborate with regional teams to introduce new digital capabilities and best practices.Together with external partners, manage website content, SEO visibility and digital performance.Ensure a consistent customer and brand experience across all digital touchpoints.Loyalty ProgrammeShape the future of Nufarm's loyalty programme for growers and advisors.Improve programme performance and member experience through data-driven enhancements.Manage communication and content for programme members.Track programme effectiveness and ROI.What You'll Bring Interest in agriculture, openness and positive attitude towards the environment and farming Strong commercial mindset with the ability to connect marketing activity to business results. Comfortable working in a fast-moving environment where priorities evolve and opportunities emerge quickly. Bachelor's or Master's degree in Marketing, Business or a related field. 3+ years of experience in digital marketing or marketing technology.5+ years of hands-on experience with Salesforce and CRM-integrated digital platforms.Experience with Salesforce Marketing Cloud is highly valued.Strong analytical mindset and experience working with KPIs and performance metrics.Interest in AI-enabled marketing and emerging technologies.Strong project management skills and ability to manage multiple priorities.Excellent communication and presentation skills.Fluent English and native Hungarian.Curiosity, ownership and a continuous improvement mindset.Why join Nufarm?A role with visible impact on commercial performance and customer engagement.The opportunity to help shape digital transformation in the Hungarian business.International collaboration and access to global expertise.A supportive and down-to-earth team environment.Professional development opportunities and challenging projects.Hybrid working with flexibility and trust. Ready to grow with us? Apply now and help shape the future of agriculture.