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Mercanis

Director Marketing

BerlinSalary not listed2 months ago
B2BField MarketingGo-to-MarketProduct MarketingSaaS
Market rate for Marketing Manager $140k–$163k avg (72 roles with published salary)

Mercanis has 2 active marketing roles.

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Your mission at Mercanis

As Director of Marketing at Mercanis, you are the strategic mind behind our growth story to €30M ARR. You will develop and execute a scalable marketing playbook that solidifies our positioning in the Enterprise and Mid-Market segments. In this role, you will sharpen our USPs, expand analyst relations (Gartner/G2), and spearhead our international expansion into the UK and France. As an empathetic player-coach, you will lead a growing team and ensure that marketing becomes the primary driver of our sales pipeline. Your work combines creative storytelling with data-driven scaling, significantly shaping the Mercanis brand on its path to market leadership.

Your Responsibilities on this role

  • Develop and take ownership of the holistic Go-To-Market (GTM) strategy for DACH and the expansion into the UK and French markets

  • Establish Mercanis as a thought leader through targeted Product Marketing, sharp positioning, and the expansion of Analyst Relations (Gartner, G2)

  • Drive the shift from an outbound-heavy focus to a high-efficiency inbound engine that measurably contributes to Net New ARR

  • Lead and scale the marketing team (currently 6 people), acting as a mentor and "player-coach" who combines strategy with pragmatic execution

  • Lead creative Brand and Field Marketing initiatives to massively increase brand awareness among our target audience (CFOs/Procurement)

  • Collaborate closely with the VP Sales and VP Engineering to ensure a seamless customer journey and top-tier sales enablement

  • Leverage automation and a modern marketing tech stack to optimize processes and facilitate data-driven decision-making

Role requirements

  • You bring profound experience in B2B SaaS Marketing – ideally, you have already navigated a company through the €30M+ ARR growth phase

  • You have a proven track record in scaling marketing teams and thrive in a fast-paced, dynamic scale-up environment

  • You possess a deep understanding of Enterprise marketing cycles and know how to position complex products for various ICPs

  • You combine a strategic mindset with a strong hands-on mentality and are not afraid to support operational tasks when necessary

  • You have successfully launched international markets (ideally UK or France) and understand the local nuances of these regions

  • You possess excellent communication skills and are fluent in German and English

  • Experience in Analyst Relations (Gartner Magic Quadrant, etc.) is a significant advantage

  • We’d love for you to join us in our London office, as we believe great collaboration happens best when we’re in the same office.

Why to join us here at Mercanis?

  • Impact & Ownership: Join at a pivotal growth stage and directly influence the global strategy of Mercanis

  • Top-Tier Leadership: Work closely with experienced founders and a newly formed, high-caliber VP-level leadership team

  • Scale-up Spirit: An environment that values speed, ownership, and bold decisions – without the "ivory tower" mentality

  • Central Location: Our office is in the heart of London (Euston)– with great connections, great energy, and great people

  • Your Setup, Your Choice: You decide on your hardware setup (Apple, Windows, or Linux) to ensure you can work at your best

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