Director of D2C Marketing & Growth Full-Time | REMOTE

Director of DTC Marketing & GrowthAbout Sterling ForeverSterling Forever is an established jewelry brand entering an exciting new phase of growth. Over the past 10 years, we’ve built a successful wholesale and retail business with products sold nationwide through Nordstrom and Nordstrom Rack. Today, we’re rapidly scaling our direct-to-consumer business and have become a category leader on TikTok Shop.Our ecommerce growth is powered by Shopify, performance creative, Meta, creator marketing, email and SMS, and AI-driven execution.We move quickly, test constantly, and expect leaders to turn ideas into action. This is a hands-on role for someone energized by a fast-paced environment—not a traditional corporate marketing position.About the RoleAs Director of DTC Marketing & Growth, you will own the strategy and execution behind Sterling Forever’s ecommerce growth while leading and developing a high-performing marketing team.This is not a media-buying position. We have a dedicated Media Buyer who manages campaigns, budgets, and platform optimization. Your responsibility is to lead everything that makes those campaigns—and the broader DTC business—successful.You will oversee creative strategy, product launches, lifecycle marketing, Shopify merchandising, conversion-rate optimization, creator collaboration, marketing operations, AI implementation, and cross-functional execution.You’ll work directly with the Founder and collaborate closely with our Media Buyer, creative and content teams, Creator Partnerships Manager, Product Team, Customer Experience Team, and Operations.What You’ll OwnDTC Growth StrategyDevelop and execute the overall DTC marketing roadmap.Build quarterly and annual growth plans.Identify opportunities across acquisition, retention, conversion, and customer experience.Analyze performance and translate insights into clear initiatives.Drive profitable and sustainable revenue growth.Creative StrategyPartner with our Creative Strategists, Designers, Photographers, Videographers, Editors, and Creator Team to produce high-performing creative at speed.You will lead:Creative direction and campaign messagingOffer and promotional strategyHook and concept developmentLanding-page strategyCreative testing roadmapsAnalysis of winning and underperforming creativeClear, actionable feedback for creative teamsYou won’t be expected to edit videos—but you must know what effective performance creative looks like and how to help a team produce more of it.Shopify and EcommerceOwn and continuously improve the customer experience across our Shopify store, including:Homepage and navigation strategyProduct and collection merchandisingProduct-launch executionPromotional campaignsConversion-rate optimizationUpsells and cross-sellsLanding pages and A/B testingCustomer-journey improvementsMarketing CalendarBuild and own an integrated marketing calendar that coordinates:Product launchesHoliday and seasonal campaignsPromotional eventsCreator campaignsEmail and SMS campaignsPaid creative launchesWebsite updatesCross-functional deadlinesTeam LeadershipLead and develop both in-office and remote team members across multiple marketing disciplines.You will establish clear priorities, create accountability, remove roadblocks, and keep high-impact projects moving. This role requires someone who naturally brings structure to a fast-moving environment.AI and Marketing TechnologyWe actively embrace AI and expect our leaders to do the same.You will continuously evaluate and implement tools that improve:Creative productionCopywritingResearchWorkflow automationReporting and analysisCustomer experienceTeam productivityCandidates should already be comfortable incorporating AI into their daily workflows.Analytics and ReportingMonitor, report on, and improve key DTC performance metrics, including:RevenueConversion rateAverage order valueCustomer lifetime valueCustomer acquisition costMERROAS, in partnership with our Media BuyerEmail and SMS performanceWebsite and landing-page performanceMost importantly, you’ll turn data into decisive action.Cross-Functional LeadershipCollaborate closely with:FounderMedia BuyerCreator Partnerships ManagerAI Performance Creative StrategistsGraphic DesignersVideographers and PhotographersEcommerce TeamCustomer Experience TeamProduct and Inventory TeamsOperationsClear communication, strong organization, and consistent follow-through are essential.Minimum QualificationsFive or more years of marketing leadership experience with a DTC ecommerce brandThree or more years of people-management experienceStrong Shopify experienceHands-on experience with KlaviyoStrong understanding of Meta, Google, and TikTok advertising, including the creative and commercial factors that drive performanceProven experience managing product launches and promotional campaignsExperience building and managing integrated marketing calendarsExcellent project-management and organizational skillsExceptional attention to detailAdvanced proficiency with Excel or Google SheetsComfort using AI tools in day-to-day workStrong written and verbal communication skillsPreferred QualificationsJewelry, fashion, or beauty industry experienceExperience with creator or influencer marketingConversion-rate optimization experienceSubscription or retention-marketing experienceShopify Plus experienceExperience helping scale an eight-figure DTC brandWho You AreYou thrive in a high-growth environment where priorities can change quickly.You identify what needs to happen without waiting to be told.You can manage multiple high-priority initiatives without losing important details.You are relentlessly focused on improving performance.You care deeply about the customer experience.You are analytical enough to make data-driven decisions and creative enough to build memorable marketing.You enjoy building teams, systems, processes, and brands.What This Role Is NotThis is not:A media-buying positionA brand-only marketing roleA social media coordinator positionA traditional corporate marketing jobA strictly predictable 9-to-5 roleOur ecommerce business operates seven days a week, and launches, creator activity, and campaign changes do not always happen during standard office hours. We value work-life balance, but this leadership position requires reasonable flexibility during critical launches and high-priority business moments.Why Join Sterling Forever?Help shape the next stage of a rapidly growing DTC jewelry brand.Work directly with the Founder.Lead and develop a talented marketing team.Have meaningful ownership of the company’s growth strategy.Join a business that values speed, innovation, AI, and execution.Competitive salary based on experiencePaid time offEmployee jewelry discountsCareer-growth opportunitiesIf you’re an exceptional ecommerce marketing leader who loves building brands, solving complex problems, and driving measurable growth, we’d love to meet you.