Director of Growth Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Growth Marketing in the United States.This is a high-impact, hands-on leadership role responsible for accelerating subscriber growth and scaling a multi-channel acquisition engine across organic, paid, and owned channels. You will shape and execute strategies across SEO, AI-driven search discovery, paid media, and conversion optimization. The role sits at the intersection of strategy and execution, requiring both analytical depth and strong operational ownership. You will help evolve an already established growth foundation into a more scalable and performance-driven system. Working closely with senior leadership and cross-functional teams, you will directly influence traffic, trials, and revenue outcomes. This is an opportunity to build measurable growth impact in a fast-moving digital subscription environment.AccountabilitiesIn this role, you will own and evolve the overall growth marketing strategy across acquisition channels, ensuring alignment with revenue, subscription, and product goals. You will design and execute initiatives that improve traffic quality, conversion rates, and customer acquisition efficiency while continuously optimizing performance.Lead end-to-end growth strategy across SEO, AI search discovery, paid acquisition, and lifecycle channels, ensuring measurable business impactDrive SEO and AI search visibility, including AEO/GEO strategies, content planning, keyword architecture, and technical optimization to improve organic acquisitionManage and optimize paid acquisition campaigns across platforms such as Google Ads and other digital channels, focusing on CAC, trials, and conversionsBuild and improve conversion funnels, including landing pages, messaging, attribution, and performance tracking from visitor to paid subscriberCollaborate with product, sales, and marketing leadership to align growth initiatives with pricing, packaging, and product evolutionOwn experimentation frameworks, campaign testing, and performance reporting to continuously refine acquisition strategySupport content and demand generation efforts to ensure all marketing outputs are directly tied to measurable growth outcomesRequirementsYou bring strong experience in performance and growth marketing, with a proven ability to scale acquisition programs in subscription or SaaS environments. You are both strategic and execution-oriented, comfortable managing campaigns directly while also shaping broader growth direction.5+ years of experience in growth marketing, performance marketing, or demand generation, ideally in SaaS or subscription-based businessesStrong hands-on expertise in paid acquisition (especially Google Ads) including campaign setup, optimization, budget management, and reportingProven SEO experience including keyword strategy, content planning, technical SEO, and organic growth optimizationFamiliarity with AI search optimization concepts such as AEO, GEO, and generative search platformsStrong analytical skills with the ability to translate data into actionable insights and growth experimentsExperience optimizing full-funnel conversion paths including landing pages, trials, and paid conversionsProficiency with analytics and marketing tools such as Google Analytics, Search Console, Tag Manager, CRM systems, and BI dashboardsStrong copywriting and communication skills for ads, landing pages, emails, and campaign messagingAbility to thrive in a fast-paced, hands-on environment requiring both strategy and executionBenefitsCompetitive compensation aligned with experience and market benchmarks ($120,000-$140,000 range referenced)Remote-friendly work environment with flexibility and autonomyHealth coverage support (including medical, dental, and vision options)Unlimited paid time off policyOpportunity to work in a high-growth subscription business with measurable impactAccess to modern marketing tools, AI-driven workflows, and experimentation frameworksCollaborative, cross-functional environment with strong exposure to leadership.How Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.