Director of Integrated Marketing

The Director of Integrated Marketing ensures marketing directly drives measurable revenue growth. This role aligns strategy, campaigns, and programs with company growth priorities, increasing the number of accounts that close, improving revenue predictability, and providing visibility into the impact of marketing investment.Success is defined by revenue outcomes, consistent execution, and effective alignment across all teams involved in driving growth.Role OverviewWorking closely with the VP of Marketing, the Director of Integrated Marketing translates growth objectives into integrated marketing programs tied to revenue.This role ensures marketing efforts are focused on target accounts and revenue priorities, connecting strategic positioning, campaign execution, and field engagement. The Director acts as the integrator across teams, improving alignment and accountability so marketing contributes directly to closed business.Core ResponsibilitiesRevenue ContributionAlign marketing initiatives with revenue targets and priority accountsEnsure marketing programs directly support account acquisition and expansionPartner with sales leadership to improve the consistency and predictability of revenue from marketingAccount & Market ExecutionDevelop marketing plans that advance high-value accounts toward closureEnsure campaigns support live sales priorities rather than operate independentlyStrengthen the connection between market messaging and sales executionPerformance & Financial DisciplineDefine metrics connecting marketing spend to closed revenueProvide regular executive reporting on marketing performance and ROIOptimize budget allocation based on channel and program effectivenessCross-Functional CoordinationLead planning processes that align marketing with company growth objectivesWork closely with partner marketing, sales, product marketing, and other teams driving revenueClarify roles, responsibilities, and timelines across teamsReduce duplication and conflicting prioritiesDrive accountability for revenue-related outcomes rather than activity metricsWhat Success Looks LikeHigher percentage of targeted accounts converting to closed businessIncreased revenue contribution from marketing programsFaster account progression and improved deal velocityClear executive visibility into marketing ROI and performanceMore consistent quarterly revenue contribution from marketingQualifications10+ years of marketing experience5+ years leading integrated marketing programs with measurable revenue impactDemonstrated ability to align marketing strategy to revenue outcomesExperience working with cross-functional, revenue-focused teamsStrong financial, analytical, and reporting skillsBachelor’s Degree or equivalent experience