Director of Lead Marketing

About The RoleVacatia is seeking a strategic and results-driven Director of Lead Marketing to lead our show, event, and off-property marketing efforts across all regions. This role is responsible for driving lead generation, package sales, and revenue growth through high-performing field marketing programs.As a key leader within the organization, you’ll set the vision for Lead Marketing, oversee a team of experienced managers, and ensure consistent execution across multiple markets. You’ll partner closely with executive leadership to align strategy, optimize performance, and expand our marketing footprint—all while delivering measurable impact to the company’s sales pipeline.What You’ll DoLead Strategy & ExecutionDevelop and execute a comprehensive lead marketing strategy aligned with revenue goalsDrive performance across leads, package sales, and revenue targetsEstablish and maintain high standards for event execution and brand representationBuild & Lead High-Performing TeamsLead, coach, and develop a team of managers across production, training, operations, and administrationFoster accountability, performance, and continuous improvement across geographically dispersed teamsDrive Performance Through DataAnalyze marketing and event performance to optimize ROI and cost-per-tour metricsMonitor and report on key performance indicators to executive leadershipExpand Market PresenceIdentify and develop new partnerships, venues, and market opportunitiesSupport strategic expansion initiatives and staffing modelsEnsure Operational ExcellenceOversee training, onboarding, and execution standards across all marketsEnsure compliance with company policies and employment regulationsApprove compensation structures and incentive programs for field teamsWhat We’re Looking For7+ years of experience in field marketing, event marketing, or lead generation 3+ years in a senior leadership role managing managers and cross-functional teams Strong background in driving performance across multiple markets Experience in vacation ownership, timeshare, or hospitality marketing (preferred) Analytical mindset with a track record of using data to drive decisions Exceptional leadership, communication, and stakeholder management skills Proficiency in Microsoft Office and CRM/reporting tools Highly organized and adaptable in a fast-paced environment Valid driver’s license required TravelThis role requires regular travel (up to 40%) to field markets, events, and company locations.Why Join Vacatia?At Vacatia, you’ll have the opportunity to shape and scale a critical revenue-driving function within a growing company. You’ll work alongside experienced leaders, influence company-wide strategy, and make a direct impact on business growth and customer acquisition.Working EnvironmentWe offer flexible work arrangements (remote, hybrid, or on-site based on business needs). This role requires strong collaboration, the ability to manage multiple priorities, and a high level of professionalism in a dynamic, fast-paced environment.Vacatia, Inc. is an Equal Opportunity Employer M/F/D/V and values diversity in the workplace.