Director of Marketing

About ProdoscoreWhile the HR tech and workforce analytics space has been around for years, most of it has focused on surveys, sentiment, and self-reported data. Prodoscore is defining a new category in work intelligence: we measure the behavioral output signals generated by the tools teams use every day and turn that into activity-level intelligence that helps leaders coach, plan, and make better decisions about how work gets done. As companies seek real-world activity data to power AI-driven workforce decisions, Prodoscore is building the ground-truth data layer beneath it. We're at an inflection point: the company is making a deliberate shift from mid-market to enterprise, and our go-to-market strategy needs to evolve to match it. We're backed by PSG Equity, headquartered in Los Angeles, with a fully remote team.About the RoleThe Director of Marketing owns the full marketing function. You'll report to the CEO and work cross-functionally. You'll lead a marketing team that includes a PMM, a Sr. Graphic Designer, and a Marketing Manager. The foundation is here; we need someone who can take what exists, bring a fresh perspective, and drive it forward as we redefine the category and move into the enterprise.Your first mandate is to evaluate the current state of Prodoscore's marketing (brand, positioning, website, visual identity, team capabilities, go-to-market motions) and build the roadmap to take us where we need to go. This is a strategist-and-executor role: You have a team, you don't need to personally execute every deliverable but you need to be involved enough in every area to know what good looks like, to direct the work with specificity, and to step in and do it yourself when the situation calls for it. You're accountable for all of it and hands-on in the areas that matter most. If you've only operated at the strategy layer and relied on large teams or agencies to execute, this isn't the right fit. If you're energized by ambiguity, speed, and doing the work yourself, keep reading.We're looking for someone who has been a senior marketer at a fast-growing B2B SaaS company. Maybe you've been a Director at a larger company with a narrow scope and you want to own everything. Maybe you've been a Senior Manager within marketing and you're ready for the title and authority to match. This is the role where you stop influencing the strategy and start owning it.What You'll OwnWebsite and Digital Presence You are the primary stakeholder for prodoscore.com — content, page architecture, CMS configuration, messaging, and third-party integrations. You’ll work with our development team and make judgment calls about structure, navigation, and how the site tells our story as the company evolves. You'll also manage Prodoscore's presence on third-party review platforms, like G2, Capterra, and RevLeads, keeping profiles current and strategically positioned, responding to reviews, running review campaigns, and managing associated budgets.Content Strategy You will set the editorial strategy and maintain quality standards across everything Prodoscore publishes. You are a strong writer. You have personally written the kind of content that generates inbound interest and changes how a buyer thinks about a problem. You will write, edit, and direct content production, not just review it. You know how to translate product capability into buyer-relevant messaging.Video Content You will lead Prodoscore's push into video as a primary content format. You'll develop the video strategy, direct production, and ensure Prodoscore has a steady stream of educational, explainer, and thought-leadership video content across YouTube, LinkedIn, and the website. SEO, AEO, and GEO You will own Prodoscore's organic discovery program end-to-end. That includes keyword strategy, technical audits, on-page optimization, site architecture, schema markup, and internal linking. You will build Prodoscore's visibility across AI-driven discovery platforms. You think about how buyers discover solutions now, not just how they searched three years ago. Experience with Google Search Console and Analytics, structured data, and WordPress is expected.Paid Social & Search You will own Prodoscore's paid social strategy, with a primary focus on LinkedIn. This is about smart, targeted spend that puts the right message in front of CHROs, VPs of Ops, and revenue leaders at the right moment. You know how to build audiences, test creative, measure what's actually driving pipeline (not just impressions), and kill what isn't working. You'll also guide organic social strategy and ensure Prodoscore's presence across LinkedIn and relevant industry channels is sharp, consistent, and worth following.You will also own Prodoscore's paid search program. We currently work with an external consultant on execution, and you'll manage that relationship, set strategy, review performance, and make budget allocation decisions. You should be comfortable going deep on paid search, whether you're directing a consultant or getting into the account yourself.Field Marketing and Event Strategy You will own Prodoscore's field marketing program as a growth lever, not a logistics exercise. This means identifying and evaluating which conferences and events Prodoscore should be at, building the business case for attendance, developing pre-conference outreach campaigns, creating booth and session strategies, producing leave-behind materials, and ensuring every event has a measurable ROI. You'll work closely with Sales on meeting strategy and follow-up. This also includes webinar programming, industry partnerships, and all associated content.Brand Strategy and Design Direction You will own how Prodoscore looks, feels, and presents itself across every touchpoint. As the company moves into the enterprise, you'll evaluate whether the current brand identity is built for that buyer and stage. If a rebrand, a new website, or a fundamental redesign of how we present ourselves is what the business needs, you'll build the case, lead the process, and make it happen. You have a strong design sensibility and can direct brand and UI/UX decisions even when you're not the one in Figma. You'll work closely with the Sr. Graphic Designer and web development team to execute the vision.Demand Generation and Marketing Ops You will own demand gen, marketing automation (Pardot), lead lifecycle management, and pipeline reporting through Salesforce. You understand the full funnel, maintain data hygiene, and produce regular reporting on what's working and what isn't. You work closely with Sales to understand conversion patterns and adjust strategy accordingly.PR, Communications, and Analyst Relations: You will manage Prodoscore's relationship with the PR agency, oversee press releases and media outreach, and coordinate announcement timing. This also includes scheduling and coordinating interviews, podcast appearances, and in-person meetings for the CEO and other leadership. You'll also own Prodoscore's research and analyst relations program, building relationships with industry analysts and research firms to ensure Prodoscore is on the map in the right places as the work intelligence category takes shape. This extends to industry partnerships and co-marketing opportunities.AI-Powered Marketing Operations Prodoscore's marketing function already runs with a meaningful AI layer — Claude, MCP integrations, automated workflows — and we expect you to build on that infrastructure, not learn it from scratch. We're looking for someone with a genuine, ongoing practice of using AI in marketing. You treat AI tools as a force multiplier for a lean team, and you're always finding new ways to compress the distance between decision and execution.What’s Required5–8 years B2B SaaS marketingExperience in a fast-paced, high-growth environment Strong content marketing background - you’ve personally written high-performing content, not just managed a team that did Proven SEO program ownership, including technical SEO, keyword strategy, and site architecture. Working knowledge of AEO and GEO and how AI-driven search visibility is changing discovery.Experience owning or managing a company website as a primary marketing asset, including content, architecture, and CMS (WordPress) decisionsExperience running LinkedIn paid campaigns with budget accountability, targeting, creative testing, attribution, and optimizationExperience managing paid search programs, including strategy, budget allocation, and performance optimization, whether hands-on or through a consultant/agency relationshipExperience owning or significantly contributing to field marketing and event strategy as a measurable demand gen channelStrong brand sensibility and ability to direct design and UI/UX decisions across web, decks, and marketing assetsHands-on experience with marketing automation (Pardot or equivalent), CRM (Salesforce), WordPress, and analytics toolsExperience building and managing a demand gen program. You understand the full lead lifecycle, know how to generate and nurture a pipeline, and can tie marketing activity to revenue. Active, demonstrated fluency with AI tools in a marketing context. You already use AI to accelerate content production, analysis, and decision-makingComfort operating in ambiguity and at pace. You make good decisions with incomplete information and adapt as the product and market evolve.What’s PreferredProduct marketing experienceB2B SaaS experience in workforce technology, HR tech, enterprise analytics, or a related space. Workforce planning, talent management, workplace collaboration, and sales performance management all relevant adjacencies.Experience at a company actively creating or redefining a market category, not just competing in an established oneExperience leading or contributing to a rebrand, market repositioning, or go-to-market evolution especially as a company moved upmarket into the enterprise.Compensation is in the range of $130k-$160k.