Director, Regional Marketing & Growth

Who We AreWe’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.What We’ll NeedWork closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinityOwn and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growthLead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your regionDevelop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagementAct as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plansIdentify and address underperforming markets, partnering with Operations to implement recovery plans and improve resultsLeverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendationsCollaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-drivenInfluence media planning and allocation to maximize regional impact and return on investmentPrepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholdersIdentify and activate local partnerships, sponsorships, and influencer opportunities that strengthen cultural relevanceProactively introduce new ideas, test-and-learn initiatives, and scalable solutions to drive continuous improvementEnsure all initiatives support strong Brand Partner relationships and in-store executionWhat You’ll NeedBS/BA in Marketing or related field7+ years of experience in Marketing or Field MarketingQSR, retail, or franchise experience strongly preferredStrong experience in local marketing, media, and activation strategyProven ability to drive business results at a regional or market levelExperience working cross-functionally with Operations and marketing disciplinesStrong analytical and data interpretation skillsExcellent communication, influencing, and stakeholder management skillsAbility to manage multiple priorities in a fast-paced, ambiguous environmentWillingness to travel (up to ~40%)This role is remote but requires residing in Los Angeles, California. We will not consider candidates who are not in the greater Los Angeles area.Who You AreNo job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.BenefitsFlavor Perks:Unlimited paid time off for exempt employeesOne paid volunteer day of your choiceCompetitive bonus structure for eligible rolesTeam member stock purchase planHealth savings or flexible spending account options401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)Comprehensive medical, dental, and vision benefitsBasic life and AD&D insurance providedPet insuranceEducation AssistanceWellness reimbursement programPaid maternity and paternity leaveFun Is The Best FlavorDiscount on Wingstop gift cardsAnnual Salary range for this role is the following: $170,000-$185,000Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.