Director US Strategy Marketing

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.General DescriptionThe Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-functional execution excellence in support of the Brand’s commercial objectives.The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research initiatives that shape strategic decision-making, and supports Executive and Field communications. In addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives—assessing business needs, developing structured project plans, and driving cross-functional execution in response to emerging opportunities, competitive dynamics, or leadership priorities.This role works in close partnership with other members of the Marketing team—including Promo, Patient Marketing, Digital, and CET—to ensure cohesive strategy development and execution across all customer-facing initiatives for the Brand.Key ResponsibilitiesStrategic LeadershipReport to and partner closely with the US Brand Lead to shape and refine overall brand strategyLead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plansPartner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projectionsDrive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendationsContribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategyServe as a core member of the US Brand Leadership TeamFinancial Planning & GovernanceOwn brand budget management, including tracking spending, forecasting, and identifying risks/opportunitiesLead the Annual Operating Plan (AoP) process in partnership with FinanceEnsure financial investments are aligned with brand strategy and ROI prioritiesProvide ongoing financial transparency to the Brand Lead and Marketing leadershipExecutive Communications & Field EnablementSupport development of strategic content for important internal stakeholders for: National and Regional Sales Meetings and Executive Leadership team forumsTranslate complex strategy into clear, compelling narratives tailored to diverse audiencesSupport additional ad hoc strategic analyses and presentations as requested by leadershipMarketing Team CollaborationPartner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plansEnsure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategySupport development of integrated marketing initiatives across Segmentation 2.0Ad Hoc Strategic Project DevelopmentSupport the execution of projects initiated by Brand Lead or Executive leadershipDrive alignment across Marketing and cross-functional stakeholders to ensure disciplined executionPresent findings and recommendations to senior leadership with clear decision asksEducationBA/BS degree required; Masters o degree or higher preferred.QualificationsBA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferredBackground in hematology or highly competitive therapeutic categories is preferredAbility to communicate effectively with Senior Leadership on key brand growth initiativesDemonstrated ability to lead without authority and influence cross-functional teamPrior success in competitive preparedness and market-shaping initiativesSkilled in integrating insights from customer research, analytics, and field feedbackExcellent communication skillsLocation:US RemoteSupervisory ResponsibilitiesThis position is an individual contributor role but will require strong leadership of agency partners and internal cross-functional teamsComputer SkillsPC, including MS Office Suite, MS Teams. Travel:Approximately 25%, including international travel.Global CompetenciesWhen we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.Fosters TeamworkProvides and Solicits Honest and Actionable FeedbackSelf-AwarenessActs InclusivelyDemonstrates InitiativeEntrepreneurial MindsetContinuous LearningEmbraces ChangeResults-OrientedAnalytical Thinking/Data AnalysisFinancial ExcellenceCommunicates with ClaritySalary Range: $187,100.00 - $247,100.00 annuallyBeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [email protected].