Email & SMS Marketing Manager

Dreampass is Trevolution’s travel subscription product — a loyalty and benefits program sold across ASAP Tickets, Skylux Travel, Vagamo, and Oojo. Members earn DreamCoins on every booking, access travel benefits (eSIM, lounge access, insurance, hotels), and redeem cashback on future trips. The Dreampass ecosystem has more than 80,000 active members.The program has real traction — $7.4M in DreamCoins issued to members — but activation and engagement lag behind that traction: only 12.9% of issued DreamCoins have ever been used, app installation sits at roughly 39%, and eSIM activation at just 14%.This role exists to close a specific, high-leverage gap: one clear owner for Email, SMS, and Mobile Push communications to both paying subscribers and freemium users — with the tools, access, and authority to execute without routing every campaign through multiple other teams, and a clear mandate to move the member engagement metrics above.Responsibilities End-to-End Campaign ExecutionOwn Email, SMS, and In-App/Push communication channels for Dreampass from concept to dispatch.Manage mobile push notifications specifically for users who have downloaded the Dreampass mobile app (across both free and paid tiers). Lifecycle Optimization MapActivation: Build automated onboarding sequences that drive immediate benefit usage and first-time DreamCoin redemptions.Engagement: Deliver timely messaging encouraging app downloads, eSIM setups, and lounge pass usage.Retention & Monetization: Ship targeted renewal pushes, save-offer flows, win-back segments, and freemium-to-paid upgrade campaigns. AI-First Production & OperationsUtilize AI generation tools independently to write copy, draft responsive HTML/email templates, and create campaign assets without waiting on design or copywriting teams.Manage the cross-brand communication calendar across ASAP Tickets, Skylux Travel, Vagamo, and Oojo to prevent over-messaging and ensure frequency governance. Measurement & TestingTrack deliverability, app installs, conversions, and opt-outs to report on bottom-line business impact rather than vanity metrics.Run rigorous A/B tests on messaging, send timing, frequency, and channel selection — acting directly on test data.RequirementsHands-on Lifecycle Experience: Proven track record owning Email, SMS, and Push campaigns for a consumer product — you have built, segmented, and shipped campaigns yourself.AI Tooling & Prompt Engineering: Practical skills using AI tools (e.g., ChatGPT, Midjourney, Claude, AI HTML builders) for rapid copy generation, asset design, and email template creation.Data-Comfortable & Analytical: Ability to interpret deliverability, engagement, and conversion data, run clean A/B tests, and make decisions without requiring dedicated analyst support.Execution Bias: High velocity and ownership — focused on shipping fast and testing in-market rather than prolonged scoping.Audience Governance: Strong judgment around frequency suppression, segmentation, and audience burnout across multiple connected brands.Will Be Considered As An AdvantageExperience with subscription, membership, or loyalty models.Familiarity with travel tech or online travel agencies (OTAs).Direct experience managing push strategy for native iOS/Android apps.CompensationStarting from 2,500 EUR Gross per month.