Enterprise Brand Manager

Foods you love. Brands you trust. And a career that empowers you to grow.At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.This position is not eligible for Visa Sponsorship.Position SummaryThe Enterprise Brand Manager is responsible for shaping how Nestlé Professional shows up in the marketplace—across brand identity, reputation, storytelling, public relations, and industry events.This role sits at the intersection of brand strategy, corporate communications, and experiential marketing, serving as a critical connector across the organization. From building a unified master brand to orchestrating high-impact trade shows and managing external communications, this role ensures Nestlé Professional delivers:Unforgettable CommunicationsUnmissable VisibilityThe Enterprise Brand Manager partners closely with Marketing, Sales, Culinary, Category, Digital, Insights, and Corporate Communications teams to drive a cohesive and impactful market presence.Key Responsibilities Brand StrategyDefine and steward enterprise brand strategy, including brand architecture, positioning, tone of voice, and visual identity across Culinary, Coffee, and ChannelsBuild and maintain cohesive portfolio storytelling and messaging frameworks that unify cross-category narratives and value propositionsLead enterprise-level campaigns and engagement platforms that elevate the brand and drive operator demandIntegrate brand strategy into commercial execution across customer presentations, menus, digital platforms, and innovation initiativesShape long-term brand equity by defining a multi-year roadmap and ensuring alignment with Innovation, R&D, and Category teams Communications & Public RelationsDevelop and execute external communications and PR strategy in partnership with Corporate CommunicationsCreate executive messaging, media materials, and communication plans supporting innovation, partnerships, and key business momentsSupport reputation and issues management in collaboration with leadership, Quality, and Corporate Communications teamsElevate executive visibility and thought leadership through industry events, panels, and external communications Experiential Marketing & EventsLead end-to-end event strategy and planning for trade shows and key industry engagementsAlign cross-functional teams on product prioritization, storytelling, and customer experience designDrive best-in-class brand experiences, ensuring consistency with global brand standardsDesign operator engagement journeys that generate qualified leads and support commercial pipelinesAnalyze post-event performance, delivering insights on ROI, engagement, and optimization opportunitiesKey Skills & CapabilitiesBrand Strategy & Commercial AcumenStrong strategic brand leadership with experience managing enterprise-level brand architecture and positioningAbility to translate complex portfolios into clear, compelling narrativesExperience developing insight-led strategies, business cases, and KPI-driven plansDeep understanding of customer segments, market dynamics, and commercial impactCommunication & InfluenceExpertise in PR, external communications, and reputation managementAbility to influence and align cross-functional stakeholders across a matrixed organizationStrong storytelling and communication skills, including executive-level messagingExperience representing the organization internally and externallyExperiential Marketing & ExecutionProven ability to deliver high-impact, immersive brand experiences at trade shows and eventsStrong project management skills across budgets, timelines, agencies, and vendor ecosystemsExperience managing creative agencies, PR firms, and event production partnersAttention to detail with the ability to manage complex, high-visibility initiativesLeadership & CollaborationDemonstrated ability to lead cross-functional teams and foster collaborationExperience building capability across brand, PR, and experiential marketingStrong coaching and team development skillsCommitment to continuous improvement and performance-driven cultureQualificationsBachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)8–12+ years of experience in brand management, communications/PR, experiential marketing, or integrated marketingB2B or foodservice industry experience preferredProven success leading large-scale events and experiential activationsStrong experience in brand strategy, messaging development, and enterprise-level storytellingExperience partnering with Corporate Communications on PR and external communicationsDemonstrated ability to develop insight-led strategies with measurable outcomesStrong analytical skills and ability to translate insights into actionExperience working in a matrixed organization with strong cross-functional influenceExcellent written, verbal, and visual communication skills with strong executive presenceHighly organized with strong project management capabilities and ability to manage multiple prioritiesAdditional InformationThis role requires frequent travel during trade show season to support industry presence and event execution77171760The approximate target compensation range for this role is $120K to $140K. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé CareersIt is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.Job Requisition: 404370#Salaried