Field Marketing Manager - EMEA

About GitGuardianGitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston.Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian who raised its series C early 2026.GitGuardian helps enterprises close credential-based breach paths. It finds secrets wherever they live, prioritizes remediation based on rich context, and prevents new exposure across code, systems, and AI. The GitGuardian platform is already used by more than 600K developers worldwide and by 50 of the fortune 500!About Your Team And Your MissionField marketing drives growth at GitGuardian. Events remain one of our top pipeline contributors, connecting us directly with enterprise cybersecurity leaders and developers across Europe.As we scale our European presence in EMEA we need a Field Marketing Manager who can own our event strategy in the EMEA region.Reporting to the Head of Field Marketing, you'll work closely with Sales, BDR, and the Marketing team to design, execute, and optimize field marketing programs from events and ABM campaigns to regional initiatives that drive qualified pipeline and strengthen GitGuardian's presence in the European market.Your Main Responsibilities Will Be ToOwn our European event calendar benchmark, select, and negotiate sponsorship packages for major industry eventsPlan and execute GitGuardian's presence at trade shows, conferences, executive dinners, and roundtables—from booth strategy to on-site managementDrive pipeline generation by designing pre-event, during-event, and post-event campaigns in collaboration with Sales and Demand Gen teamsManage event budgets (€10K-€50K+ per event), track spend, forecast ROI, and report on performance metrics (cost per lead, pipeline contribution, cost per opportunity)Coach Sales and BDR teams on event best practices: booth engagement, lead qualification techniques, and follow-up processes. Observe performance and provide constructive feedback to improve resultsAdapt GitGuardian's messaging and positioning for audiences, ensuring cultural relevance and resonance in the EMEA marketNegotiate and manage vendor relationships (venues, caterers, AV companies, booth builders, swag suppliers) to ensure quality execution within budgetDesign memorable event experiences that differentiate GitGuardian from competitors—whether through creative booth activations, unique formats, or standout brandingReport event performance to sales leadership and executive team, including lead quality, pipeline impact, and team executionAbout YouIf you think you match at least 70% of these criteria, please apply!Here's what we consider essential for success in this role:B2B field marketing or demand generation experience, managing events such as trade shows, executive dinners, roundtables, or sponsorships (with budgets of €10K-€50K+ per event)Experience working in or marketing to EMEA markets, with an understanding of business culture differences (formal vs. informal communication, decision-making processes, relationship-building approaches)Budget management experience (€100K+ quarterly): you can forecast, track spend, and report on ROI metricsPipeline generation mindset: strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience working closely with Sales teams to define event success criteriaOrganizational skills and attention to detail: you can manage multiple complex events simultaneously, prioritize effectively, and handle last-minute crises without breaking a sweatVendor negotiation experience: you've successfully managed 5-10+ vendor relationships while ensuring quality and cost-effectivenessProjects management: you can gain buy-in for your strategies, and manage projects with diplomacy when stakes are highThe following skills would strengthen your application but aren't required:Design skills: working knowledge of Figma, Canva, Illustrator, or Photoshop, with experience briefing design teamsMarketing automation tools: working knowledge of platforms like HubSpot, Customer.io, or Salesforce Marketing Cloud for event promotion and lead nurturingCybersecurity industry knowledge: basic understanding of the cybersecurity landscape, key players, and major conferencesSales coaching skills: you've coached BDRs and sales reps on event best practices and can provide constructive feedback on booth engagement, lead qualification, and on-site performanceThe interview process Video call with our recruiter To discover your professional project and evaluate if there could be a mutual match Interview with a futur marketing colleague Purpose: To know more about yourself, your event marketing achievements, and how you approach field marketing strategy Skills Assessed: Event management experience, pipeline generation mindset, EMEA market knowledge, communication skills Business case interview Purpose: To evaluate your ability to plan and execute an event strategy for GitGuardian in the EMEA region Skills Assessed: Strategic thinking, creativity, budget management, vendor negotiation, ROI calculation, presentation skills4.1 Final interview with an Executive Manager (Carole or Eric)Purpose: To detail our company's vision and ambitions for the next couple of years and assess cultural fitSkills Assessed: Values alignment, long-term vision, strategic thinking4.2 References checkYou can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.Benefits💰 Package that includes BSPCE🍜 Lunch voucher (Swile, 9€ at 50%)👟 Sponsored Wellpass (gymlib)🏥 Non-charged health insurance for children (Sidecare / Generali)💻 Up to €300 to improve your home office set-up🌴 Yearly holiday allowance🤝 Referral bonus of 4000€ for any new Guardian we might hire thanks to you🎡 Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand-up show, kitesurfing week-end, ...)And also...🏡 Remote policy: hybrid (3 days/month at the office in Paris) or remote in the country📈 Opportunities for career development in the long termMore about GitGuardian!ProductsUnderstand how GitGuardian works in this short video!Want to go even further? Check out our public roadmap!Check out the State of Secrets Sprawl Report to understand our mission and the industry.Our solutions are already used by hundreds of thousands of developers in all industries and GitGuardian platform is the n°1 app on the GitHub marketplace 🔥ClientsGitGuardian helps organizations find exposed sensitive information that could often lead to tens of millions of dollars in potential damage.More than 70% of our customers are in the United States.Many F500 companies use GitGuardian's platform.PeopleThe Guardians are knowledgeable, committed, serious, aligned with the company's mission, and true team players: always willing to help each other grow our skill sets!The team is diverse and we hail from more than 20 different countries.We are also agile, remote-friendly, and fun people to work with.You will get trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development.