Fleet Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Fleet Marketing Manager in the United States.This role is a strategic and hands-on marketing leadership position focused on driving growth, engagement, and loyalty across a large-scale mobility and convenience network serving professional drivers and fleet customers. You will lead the development and execution of targeted B2B and B2C marketing strategies that enhance customer experience, increase brand value, and support commercial performance across multiple lines of business. Working closely with sales, hub teams, and cross-functional marketing partners, you will translate customer insights into impactful campaigns, offers, and activation plans. The position combines strategic planning with operational execution, including campaign management, performance tracking, and in-person activations. You will act as the voice of fleet and pro driver customers, ensuring marketing initiatives are relevant, data-driven, and commercially effective. This is a high-impact role requiring strong stakeholder management, analytical thinking, and the ability to operate in a complex, matrixed environment.AccountabilitiesLead marketing strategy and execution for fleet and professional driver segments across B2B and B2C channels, ensuring alignment with commercial objectives.Develop and adapt annual marketing plans, segmentation strategies, and activation toolkits based on customer insights and performance data.Serve as the voice of fleet and pro driver customers, ensuring marketing programs reflect their needs and drive meaningful engagement.Partner closely with sales teams to execute and promote branded programs, offers, and value propositions across customer segments.Manage end-to-end campaign execution, including content adaptation, asset development, and coordination of digital and in-person activations.Monitor performance metrics for marketing initiatives and identify opportunities for optimization and growth.Lead relationships with internal stakeholders, agencies, and partners to ensure high-quality delivery and alignment of marketing activities.Support event planning, field activations, and customer engagement initiatives, ensuring consistent execution and messaging.Contribute to budgeting, planning, and process optimization efforts within the broader marketing organization.Requirements7+ years of experience in marketing, sales enablement, partner management, or customer-focused commercial roles in a matrixed organization.Strong expertise in customer segmentation, campaign management, and value proposition development.Proven ability to translate data, insights, and performance metrics into actionable marketing strategies.Experience working cross-functionally with sales, marketing, and operations teams in complex environments.Strong project management skills with the ability to manage multiple priorities and deliverables.Excellent communication and stakeholder management skills, with a customer-centric mindset.Analytical and problem-solving abilities with attention to detail and performance optimization.Familiarity with digital marketing, channel management, and customer journey mapping.Ability to work independently, make sound decisions, and drive continuous process improvement.BenefitsCompetitive annual salary ranging from $150,000 to $175,000, depending on experience and qualifications.Annual bonus program and long-term incentive opportunities.Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.Generous paid time off, including vacation, holidays, and personal days.Retirement benefits including a 401(k) plan with company match and additional pension eligibility for qualified employees.Parental leave benefits, including up to 8 weeks of paid leave for birth or adoption.Flexible hybrid work arrangement combining remote and office-based work.Access to professional development opportunities and a strong learning culture.Travel opportunities up to 25% for field engagement and stakeholder collaboration.How Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.