Global Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Global Marketing Manager in United States.This role sits at the intersection of global strategy and commercial execution, responsible for driving the full lifecycle of innovative diagnostic products across international markets. You will shape positioning, messaging, and go-to-market strategies while ensuring successful product launches and sustained revenue growth. Acting as a key connector between R&D, Sales, Regulatory, Finance, and Operations, you will translate market insights into actionable plans that influence global product direction. The role requires both strategic thinking and hands-on execution in a fast-paced, highly collaborative environment. You will own product performance from launch through maturity, ensuring alignment across regions and stakeholders. This is a high-impact opportunity to influence global healthcare solutions that improve speed, accuracy, and accessibility in diagnostics. The environment is dynamic, cross-functional, and deeply focused on innovation and growth.AccountabilitiesIn this role, you will own global product marketing strategy and execution across the full lifecycle of assigned product lines. You will lead market analysis, positioning, launch planning, and commercial enablement while ensuring alignment across global stakeholders. You will also collaborate closely with cross-functional teams to translate business objectives into measurable growth outcomes and ensure sustained product success.Own the end-to-end product lifecycle, including strategy, positioning, launch, and post-launch optimizationDevelop and execute global marketing plans aligned with revenue, profitability, and growth targetsLead global product launches, ensuring commercial readiness, training, forecasting, and regional alignmentConduct market, customer, and competitive analysis to define segmentation, targeting, and positioning strategiesSupport pricing strategy, portfolio management, and business case development for new productsDrive commercial execution through sales enablement tools, messaging, and training programsMonitor KPIs such as revenue performance, funnel metrics, and win/loss data to optimize strategyPartner with Marketing Communications to develop campaigns, content, and promotional initiativesCollaborate cross-functionally with Sales, R&D, Regulatory, Operations, Finance, and Technical SupportRequirementsThe ideal candidate brings strong experience in product marketing within medical devices or diagnostics, combined with solid commercial acumen and the ability to execute in global, cross-functional environments. You are both strategic and hands-on, capable of leading launches while driving measurable business outcomes. Strong communication, leadership, and analytical skills are essential.Bachelor’s degree in Business, Marketing, Life Sciences, or related field5-7 years of experience in Sales and/or Marketing within medical devices or IVD environments (preferred)Proven experience in product launches and product lifecycle managementStrong understanding of market segmentation, positioning, and go-to-market strategySolid analytical and business acumen with ability to translate data into strategyExperience working with cross-functional teams including R&D, Sales, and RegulatoryExcellent communication, presentation, and interpersonal skillsAbility to manage multiple priorities in a fast-paced, deadline-driven environmentStrong proficiency in Microsoft Word, Excel, and business toolsSelf-starter with ability to influence without authority across global teamsBenefitsOpportunity to lead global product strategy and high-impact launchesWork within an innovative, science-driven organization focused on healthcare advancementExposure to full product lifecycle ownership across international marketsStrong cross-functional collaboration with global commercial and technical teamsCareer growth in a fast-evolving life sciences environmentTravel opportunities (approx. 25%) for global collaboration and market engagementDynamic, innovation-focused culture emphasizing learning and developmentHow Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.