Go-To-Market (GTM) Lead

Job title: Go-To-Market (GTM) Lead Location: NY, NJ, CA, OH, TX, IL Job Description: 8 years to 12 years experienced responsible for planning and executing strategies that drive successful product launches, market expansion, customer acquisition, revenue growth, and sales enablement.The role collaborates closely with Product, Sales, Marketing, Customer Success, and Leadership teams to position products effectively in the market and maximize business impact.Develop and execute end-to-end Go-To-Market strategiesDefine product positioning, messaging, and value propositions, Partner with Product Management, Sales, Marketing, and Customer Success teams, Conduct market research, customer segmentation, and competitive analysis, Plan product launches, campaigns, and demand generation initiatives, Build sales enablement materials including pitch decks, battle cards, and training, Drive pipeline growth, customer acquisition, and revenue targets, Track GTM KPIs, conversion metrics, and campaign performance, Identify market opportunities and expansion strategies, Coordinate pricing, packaging, and channel strategies, Manage stakeholder communication and executive reporting, Go-To-Market Strategy, Product Positioning & Messaging, Market Research & Competitive Analysis, Customer Segmentation, Demand Generation, Sales Enablement, Revenue Growth Strategy, Product Launch Management, Pipeline & Funnel Optimization, Pricing & Packaging Strategy, Cross-functional Leadership, Stakeholder Management, Communication & Presentation Skills, Strategic Thinking, Customer Success Collaboration, B2B / B2C Marketing, 8+ years of experience in GTM, Product Marketing, Strategy, or Business Development.