Growth Manager

Plan, launch, and optimize paid ad campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Youtube Ads and XiaoHongShu.Proficiency in Lead Generation and Sales strategies to drive growth and engage new channelsManage ad budgets and improve ROI and CPA through audience targeting, A/B testing, creative optimization and drive lower CACCollaborate with cross-functional teams to co-develop and iteratively test new ad solutions with agility and speedGrow organic presence on TikTok, Instagram, YouTube and XiaoHongShuAnalyze campaign performance data and deliver actionable insights to improve resultsOversee SEO and performance marketing strategies, collaborate with the team to build and execute strategies to increase organic visibility and search rankingsConduct keyword research, perform content optimization, and manage on-page/off-page SEO tasksManage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary