Growth Marketer

Job description

As the Growth Marketer at Rostudios - the world behind Rocycle and Roform - you will play a key role in accelerating our growth across both new and existing markets. You will own initiatives across our core growth pillars: Paid Advertising (Paid Social & Search), CRM & Email Marketing (including automation flows and newsletters), and Performance Optimization.

You will be responsible for managing both customer acquisition and retention strategies, using data-driven insights to scale our community, maximize engagement, and increase customer lifetime value.

Paid Advertising

• Plan, execute, and optimise paid advertising campaigns (Meta, Google, TikTok) aligned with commercial and brand objectives
• Monitor performance metrics and run regular reviews to assess effectiveness and opportunities for optimisation
• Manage campaign budgets to maximise ROAS and ensure efficient spend across markets
• Create seasonal asset briefs and collaborate with the creative team to produce engaging full-funnel campaign content
• Identify new paid media opportunities, testing platforms, formats, and targeting strategies to stay ahead of industry trends

• Develop and execute CRM strategies to strengthen customer relationships, grow the subscriber base, and drive retention
• Build segmentation strategies to deliver personalised and timely communications across the lifecycle
• Set up and optimise email automation flows (welcome, reactivation, loyalty) and targeted campaigns based on customer behaviour
• Collaborate with the brand marketing team on seasonal email calendars and creative direction
• Continuously test and optimise subject lines, content, timing, and targeting to improve open, click, and conversion rates
  

• Track and analyse KPIs across paid and CRM channels, making data-led recommendations to improve acquisition and retention
• Use insights to inform creative briefs, audience targeting, and budget allocation
• Provide regular performance reports to the wider marketing team, highlighting wins and areas for improvement
  

Your qualifications

• 3-5 years of experience in growth marketing, performance marketing, or CRM
• Hands-on experience with paid media platforms (Meta Ads, TikTok Ads, Google Ads)
• Familiarity with CRM/email marketing tool
• Strong analytical skills with proficiency in tools like Google Analytics and reporting dashboards
• Creative mindset with the ability to translate brand values into high-performing campaigns
• Strong communication skills and the ability to work cross-functionally
• Bonus: Experience in wellness, lifestyle, or retail brands, especially in fast-scaling environments
• Available to start in April 2026
• Living in the Netherlands

What we offer you

• Competitive salary, benefits and partner discounts
• Being part of a growing international fitness & lifestyle brand
• A happy and healthy work environment
• Extended Holiday allowance (30 days)
• Flexibility and autonomy to organize your own schedule and decisions
• Attractive perks, including partner discounts, free Rostudios classes, and wellness benefits
• Opportunities for professional growth, including leadership development and training