Growth Marketing Manager

Company Description360 Mind is a rapidly expanding ed-tech startup specializing in self-development, founded by seasoned serial entrepreneurs. Our digital products have positively impacted thousands of customers across the US, Canada, and over 10 other countries. Backed by private investors, we are dedicated to creating innovative solutions that enhance personal efficiency, productivity, motivation, and overall well-being. Our mission is to empower individuals to achieve their full potential through cutting-edge digital tools.Your ResponsibilitiesIdentify bottlenecks across the marketing funnel and propose improvements that lift conversion rates and revenueGenerate and test funnel concepts, advertorial ideas, and monetisation opportunities - experimenting with AI tools to explore ideas and validate them fasterPlan, launch, and analyse A/B tests across the full funnel, using AI to help prioritise what to test nextMonitor funnel health and proactively identify CRO opportunitiesCollaborate closely with designers to prepare detailed test briefsDocument hypotheses, experiments, and results to build a compounding knowledge base the whole team can learn fromDrive marketing strategy by identifying new growth opportunities through market and competitor research, using AI to go deeper and broader than traditional methods allowRequirements2+ years in digital, growth or performance marketingHands-on experience with marketing and quiz funnelsSolid grasp of A/B testing and CRO principlesStrong analytical mindset, so you let data lead, not confirmComfortable adopting AI tools and improving how you use them over timeRuthless attention to detail in data and interfacesProactive and self-directed, you don't wait for problems to find youCan manage multiple initiatives without dropping ballsClear, collaborative communicator across teamsFluent in EnglishNice to HaveExperience juggling multiple products at onceFamiliarity with Google Analytics or MouseflowHands-on time with CRO tools like ConvertExperience integrating AI tools into day to day workflows