Growth Marketing Manager

Company Description: WIT is the leading gamification platform that powers some of the most exciting, turnkey experiences across sports, entertainment, retail and consumer brands. WIT's immersive experiences elevate marketing efforts, enhance brand partnerships, capture first-party data and drive revenue. Partners include 200+ iconic brands including Taco Bell, 7 Brew, Madison Square Garden, as well as numerous sports leagues and teams across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL, and NCAA. WIT is recognized as a Sports Business Journal Best Place to Work in Sports and a Front Office Sports Best Employer in Sports.Role Description: As Growth Marketing Manager at WIT, you’ll play a pivotal role in achieving our brand and team vision, and accelerating our commercial expansion into new markets and verticals. Reporting to the Growth Marketing Director, you’ll lead from inception to delivery across all growth channels – driving lead generation and content-led demand-gen marketing strategy that support our ambitious growth targets. This will be both a hands-on and strategic role – you’ll need to be able to analyze data and lean on experience to direct strategy, then lead on building out the production of assets and development of the capabilities required to deliver it. The role is ideal for a marketer with experience in B2B demand generation, content creation, performance marketing, and CRM/ marketing automation with the ability to drive an initiative from inception to flawless execution. You’ll thrive in a small, but growing team in a start-up environment demonstrating the grit, attitude and resourcefulness required to achieve ambitious goals. Key Responsibilities:Demand Generation & GrowthLead multi-channel growth and lead generation strategy with 100% focus on marketing efforts into our growth marketsDrive consistent pipeline growth through any and all digital channels and paid campaigns.Scale performance marketing channels including paid search, SEO, and emerging AI-powered discoverability acquisition.Content MarketingScale WIT’s content strategy and production, including many thought leadership formats like reporting, infographics, video, webinars, case studies, and product marketing.Explore heavy-hitting content production options and formats to stay ahead of the curve, to hit performance goals Oversee Prospect Comms - developing brand voice, strategy, and content calendar.Events & Media PartnershipsLead proprietary event strategy and production – from concept to execution – to generate leads, build community, generate content and strengthen partner relationships.Manage sponsorship activations and event partnerships that drive awareness and measurable ROI in our target audiences.Execute media partnership strategies & PR (editorial, sponsored content, advertising) to amplify the reach of our messaging and people. CRM, Marketing Automation & Data ProcessEnhance and scale HubSpot-driven automation and data strategy for improved segmentation, scoring, and nurture flows.Launch complex, long-tailed and automated email campaigns and CRM strategy.Commercial CollaborationSupport Business Development with campaign assets, lead enablement tools, and commercial content.Align closely with Sales and Partnerships teams to ensure consistent messaging, clear value propositions, and effective lead handoff.What we’re looking for:5+ years B2B marketing experience Lead/ Demand-gen campaign experience Strong HubSpot, Google Suite, LinkedIn Campaign Manager ability essential Great understanding of what operational excellence looks like Demonstrable content creation experience Events production experience Experience working with the media & executing media partnerships Good eye for design and experience working with creative resource Strong analytical skills Brand VisionTo be the front-of-mind choice and market leader for brands looking to supercharge their digital marketing and data acquisition strategy.Awareness & Reach: Be Everywhere Our Buyers AreBuild brand presence and recognition across key channels to ensure WIT is the most visible, talked-about, and remembered brand in our category. Use performance marketing (Search, Social, AI), PR, and media opportunities to increase our reach, ring-fence buyer audiences from a total addressable market and maintain consistent, multi-touch visibility that drives awareness and recall within.Demand & Authority: Make the Market Want What We OfferPosition WIT as the leading and trusted voice in audience engagement & data strategy. Create demand and build credibility by selling the opportunity and educating our audience through our content, thought leadership, PR, media opportunities and proof of impact – showing the value and outcomes our solutions deliver. Conversion & Growth: Turn Interest into RevenueRefine how we communicate our value proposition to make buying clear, easy and compelling. Strengthen product marketing, operational alignment with sales, and use data-driven performance and direct marketing to optimize and automate the conversion of interest into leads and revenue. Marketing Team Vision A tactically astute, revenue-generating powerhouse, recognized for the quality of our brand and marketing execution across and beyond our industry.Strategic Pillars:Lean, Aggressive & Agile Operations: Stay fast, operationally efficient while maintaining strong market presence and reactivityTactical Superiority: Excel across the best-performing digital and physical revenue channels.Quality First: Prioritize excellence in execution of brand marketing deliverables, and high-value contentCustomer Centricity: Ensure every decision is rooted in our audience through performance data, qualitative understanding and quant. Insights.What We Offer:Competitive salary and performance-based bonuses with long-term incentivesComprehensive health benefits package including company-paid medical, dental, vision benefitsAccess to exclusive sporting events and industry networking opportunitiesFully remote Generous budget for work-related equipment (laptop, monitor, etc)Flexible PTO program with generous unlimited vacation days and paid holidaysCompany 401(k) plan