HCP Marketing Manager

Site Name: USA - Pennsylvania - PhiladelphiaPosted Date: May 4 2026Are you looking for a commercial management role that allows you to maximize team performance and accelerate promotional strategy aligned to field execution? If so, this HCP Marketing Manager role could be an exciting opportunity to consider.As an HCP Marketing Manager, you will lead market-shaping strategy development for the Adult Vaccine Portfolio. This role is essential in implementing marketing strategies and ensuring consistency and effectiveness in messaging and brand representation across the adult portfolio to drive key business objectives.This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:Develop market shaping strategies and activities to increase awareness of our adult vaccine portfolio for the shingles and RSV marketLead peer-to-peer initiatives including speaker programs and congressesManaging speaker program faculty including training and managementCollaborate with compliance and regulatory to ensure adherence to guidelinesDevelop metrics and assess effectiveness of market shaping tacticsDevelop and optimize marketing resources to support the field sales team Collaborate with Retail team to develop retail and pharmacist resourcesDevelop resources to support the account management team health system channels to ensure effective messaging and brand representation, in partnership with brand marketing and agenciesManage the agency for end-to-end production of materials, including presentations, leave-behinds, visual aids, videos, and digital selling tools used by field teamsAttend and lead discussions with medical, legal, regulatory reviews for relevant contentLead inventory management, printing and shipping for field resourcesCoordinate with Commercial Excellence partners (e.g. Training and Sales Enablement) to ensure the field teams are equipped with compliant, compelling, and timely contentUtilize input from Sales teams, direct customer feedback and market research to identify unmet needs and make strategic adjustmentsPrepare tactical rollout materials, project trackers, and engagement calendarsMinimum 8 days per month in the Philadelphia office, other days can virtualYou will be responsible for driving innovation in content creation and enhance engagement with healthcare professionals. This critical role requires high levels of stakeholder engagement, marketing acumen, and innovative approaches to field promotion strategy.Why you?Basic Qualifications:Bachelor’s degree5+ years in pharmaceutical or vaccine sales & marketing3+ years marketing or other relevant commercial experience preferably in Personal Promotion Field HCP marketing1+ years of experience in leading campaign execution in matrixed teams and marketing agenciesExperience in Sales and MarketingExperience with development of brand strategyExperience with financial budgetingPreferred Qualifications:MBA or Master’s degree in Marketing, Business or related disciplinesDemonstrated ability to innovate and drive strategic initiatives in a competitive marketAbility to motivate, lead, and influence across various levels and functionsStrong business acumen and demonstrated analytical skillsExperience in utilizing AI to understand customers and continuously refine campaignsAbility to understand and influence customer mindsets and experiencesExperience in market research, marketing promotions, strategy, tactics, and resource allocationPractical experience with brand marketing principlesKnowledge and practical application of compliance acumen in the pharmaceutical/vaccine spaceAdditional Capabilities / Competencies:Demonstrated ability to innovate and drive strategic initiatives in a competitive marketAbility to motivate, lead, and influence across various levels and functionsStrong business acumen and demonstrated analytical skillsRecognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needsDemonstrates sense of ownership for the shared success of the team and assetThrives in a dynamic, competitive environment and drives culture of trust, respect, and accountabilityPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [email protected] is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/