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osapiens

Head of Product Marketing (m/f/x)

MünchenSalary not listed2 days ago
Demand GenProduct Marketing
Market rate for Marketing Manager $168k–$189k avg (38 roles with published salary)

osapiens has 6 active marketing roles.

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Role Mission

The Head of Product Marketing (m/f/x)  will define and scale the strategic narrative for osapiens across its core product families:
  • Sustainability 
  • Transparency 
  • Operational Efficiency

This leader will unify a multi-product platform story that positions osapiens as a strategic enterprise operating layer driving measurable business outcomes.

This is a portfolio strategy and category leadership role — not a feature marketing function.


Why This Role Exists

osapiens is evolving into a global enterprise software platform. To scale successfully, we must:

  • Articulate a unified platform narrative across product families Align GTM around business value
  • Build repeatable, world-class launch execution
  • Strengthen category authority in sustainability-driven enterprise transformation

Product Marketing becomes the strategic connective tissue between Product, Revenue, and Market.

Key Responsibilities

1. Portfolio & Platform Strategy
  • Define the overarching platform narrative 
  • Develop differentiated positioning against point solutions and legacy systems
  • Translate product capabilities into executive-level business impact
  • Establish category authority through thought leadership
2. Global Launch Excellence
  • Design and operationalize a tiered launch framework
  • Create standardized global launch playbooks and Bill of Materials
  • Align Product, Sales, and Demand Gen for each launch
  • Measure launch impact on pipeline and revenue
3. Multi-Product GTM Architecture
  • Define ICP segmentation and vertical strategy
  • Develop persona-based value propositions
  • Partner on pricing and packaging inputs
  • Support cross-sell and platform bundling strategy
4. Sales & Customer Enablement
  • Build executive sales narratives and messaging frameworks
  • Develop competitive positioning and battlecards
  • Improve win rates through structured enablement
5. Team & Organizational Design
  • Build and lead a high-performance Product Marketing team 
  • Clarify charters across PMM, Content, and Analyst Relations 
  • Partner with the CMO on marketing operating model evolution

Success Metrics (12–18 Months)
  • Unified platform narrative adopted globally
  • Repeatable launch engine with measurable pipeline impact
  • Improved win rates through clearer positioning
  • Strong alignment across Product, Sales, and Marketing

Skills, Knowledge and Expertise

  • 12+ years in B2B SaaS Product Marketing
  • Experience leading multi-product portfolios
  • Proven success scaling PMM teams
  • Strong international GTM experience
  • Executive presence with founders and board

Benefits

  • A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers 
  • Room for creativity through collaborative teamwork and an open communication culture 
  • Flexibility and team bonding with our hybrid work options 
  • Fuel for your growth journey, both personally and professionally 
  • Sustainable mobility options, promoting eco-friendly commuting solutions 
  • Fun team events and outings with our global teams 
  • Inspiring workspaces in Munich and beyond