Integrated Marketing Manager

Our client is seeking a Senior Manager, Integrated Marketing to lead the development and execution of integrated marketing campaigns and seasonal launch strategies for a consumer lifestyle brand. This role will serve as the strategic connector across cross-functional teams, ensuring campaigns launch cohesively across all channels while driving both brand engagement and commercial performance.The ideal candidate is equal parts strategic thinker, brand storyteller, and operational leader - someone who can translate consumer insights, product positioning, and business priorities into clear, compelling 360° marketing plans.What You’ll DoCampaign Strategy & Integrated PlanningLead the development of integrated campaign platforms and seasonal go-to-market strategies across multiple consumer touchpointsBuild comprehensive activation plans spanning social, influencer, PR, ecommerce, retail, wholesale, and in-store experiencesCreate strategic campaign briefs rooted in consumer insights, brand positioning, and channel-specific directionOwn and manage integrated marketing calendars, launch timing, and cross-functional campaign sequencingDevelop messaging frameworks and content matrices to ensure consistency across all channels and stages of the customer journeyCross-Functional LeadershipServe as the central point of alignment across product, merchandising, ecommerce, retail, PR, social, influencer, and creative teamsPartner with product and merchandising teams to translate product launches and innovation into compelling consumer-facing narrativesCollaborate with retail and ecommerce partners to support both sell-in and sell-through strategiesLead integrated planning meetings, launch reviews, and campaign kickoffs to ensure teams remain aligned and informedBuild presentations and executive-level summaries that clearly communicate campaign strategy, priorities, and performanceConsumer & Channel StrategyBring a strong understanding of consumer behavior, cultural trends, and the evolving marketing landscape into campaign planningMaintain fluency across the full channel mix, understanding how each platform contributes to the broader consumer journeyHelp shape campaign strategies that drive awareness, engagement, conversion, and long-term brand affinityPerformance & OptimizationPartner with analytics and channel teams to measure campaign effectiveness across brand and business KPIsTranslate campaign performance into actionable insights and recommendations for future launchesContinuously improve integrated marketing processes, workflows, and planning methodologiesQualifications7+ years of experience in integrated marketing, brand marketing, or campaign strategy within a consumer, retail, or lifestyle brand environmentProven experience leading multi-channel marketing campaigns from strategy through executionStrong understanding of social, influencer, PR, ecommerce, retail, and wholesale marketing channelsExceptional communication, presentation, and brief-writing skillsExperience managing complex timelines, campaign calendars, and cross-functional stakeholdersAbility to balance big-picture brand thinking with operational execution and commercial objectivesStrong organizational skills and ability to thrive in fast-paced, entrepreneurial environmentsExperience developing retail or wholesale marketing plans is a plus