Lifecycle Marketing Manager

Lifecycle Marketing Manager Anytime Garage DoorAnytime Garage Door is a nationwide residential garage door service company looking for a highly organized, data-driven, and customer-focused marketing professional to help us maximize the value of our existing customer base through strategic retention marketing and customer experience management.This role is responsible for building targeted customer audiences inside ServiceTitan and executing high-performing marketing campaigns through SMS, email, direct mail, and outbound call initiatives. The ideal candidate understands how to segment audiences, drive repeat business, increase customer engagement, and improve customer satisfaction.This position plays a critical role in helping us deliver a world-class customer experience while driving recurring revenue opportunities across all markets.ResponsibilitiesCustomer Retention Marketing● Build and manage customer audiences within ServiceTitan● Create and launch targeted SMS, email, and direct mail campaigns● Develop seasonal, promotional, maintenance, and service follow-up campaigns● Partner with the Outbound Team to provide customer call lists and campaign targeting● Track campaign performance and optimize based on results● Maintain marketing calendars and campaign schedulesCustomer Experience & Surveys● Manage post-service customer satisfaction survey processes● Create and optimize customer feedback workflows● Monitor customer reviews and satisfaction trends● Route customer feedback to the appropriate managers and departments● Help ensure fast resolution of customer concerns● Identify recurring customer experience issues and improvement opportunitiesReporting & Analytics● Analyze customer data and campaign performance metrics● Report on campaign ROI, retention rates, booking performance, and customer satisfaction scores● Make recommendations to improve customer engagement and retentionQualifications● Experience using ServiceTitan marketing and audience tools REQUIRED● Experience creating SMS, email, and direct mail campaigns● Strong understanding of customer segmentation and retention marketing● Experience managing customer surveys and feedback systems● Excellent organizational and communication skills● Data-driven mindset with attention to detail● Ability to manage multiple campaigns and priorities simultaneously● Experience in home services or service-based industriesWhat Success Looks Like● Increased repeat business from existing customers● Improved campaign conversion rates● Higher customer satisfaction and review scores● Strong coordination between marketing, outbound, and operations teams● Consistent customer communication and follow-up systemsWhy Anytime Garage Door?At Anytime Garage Door, we are building something special — a company focused on growth, leadership development, and delivering an exceptional customer experience at every touchpoint. We are looking for team members who want to grow with us and make a measurable impact.If you are passionate about customer engagement, marketing strategy, and operational excellence, we would love to hear from you.