Lifecycle Marketing Manager

What You'll Do:Lead direct mail campaigns end to end - audience and demographic targeting, list strategy, offer development, creative coordination, print production, vendor management, postage and mailing logistics, and performance trackingOwn email campaign strategy and execution in HubSpot, including segmentation, list management, personalization, copy and creative development, scheduling, deployment, automation, testing, and optimizationManage direct mail and email campaign calendars, ensuring timely and accurate delivery to prospects, customers, and membersPartner with the Director of Membership to design and execute lifecycle strategies that support member recruitment, engagement, and retentionCollaborate with content and creative teams on assets and landing pages aligned to campaign goalsTrack, measure, and report on campaign performance, running ongoing A/B tests on subject lines, creative, offers, and audience targetingDeliver regular reporting to leadership on open rates, click-through rates, conversion rates, and ROIWork cross-functionally with sales, operations, and digital marketing to align lifecycle campaigns with broader business goalsMaintain compliance with CAN-SPAM and other applicable email and direct marketing regulationsWhat We Need:Bachelor's degree in marketing, communications, or a related field5-7 years of progressive experience in lifecycle, CRM, or campaign marketingHands-on direct mail experience, including campaign planning, audience targeting, print production, vendor management, mailing execution, and performance reportingHands-on email marketing experience using HubSpot, including segmentation, campaign deployment, automation, testing, and reportingStrong project management skills and the ability to manage multiple campaigns at onceProficiency in data analysis and reporting to inform decision-makingExcellent copywriting and creative direction skillsWorking knowledge of CAN-SPAM and applicable email and direct marketing regulationsWillingness to travel occasionally within Goettl markets for events, meetings, or trainingPreferred: experience in home services or membership-based industries, background in customer segmentation and personalization, and hands-on direct mail production/vendor management experience