Manager, Integrated Marketing

Job DescriptionIntegrated Marketing ManagerLocation: Dallas, TX RemoteCompany: HighLevel – AI-powered, all-in-one white-label sales & marketing platform serving over 2 million businesses globally.Who You AreExperienced Integrated Marketing Manager and Direct Response Marketing leader with strategic instincts, leadership, and operational expertise within the HighLevel ecosystem.Strong execution mindset and people manager (ability to build, lead, coach, and develop a high-performing marketing team).Highly hands-on in building funnels, automations, nurture campaigns, CRM workflows, direct response campaigns, AI-assisted marketing programs, and conversion-focused growth initiatives.Meaningful experience working inside HighLevel and leveraging the platform, automation tools, and AI-driven marketing capabilities.Data-driven, collaborative, adaptable, and solutions-oriented.What You'll Be DoingIntegrated Campaign ManagementLead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement.Build, lead, and mentor a high-performing integrated marketing team; remain hands-on in driving strategic marketing initiatives.Align campaign messaging, offers, creative assets, and customer journeys across channels.Lead or co-lead launches, promotions, and recurring campaign programs with Sr. Director for go-to-market initiatives.Partner cross-functionally to ensure accurate and timely delivery of campaigns.Improve customer journeys from lead generation through conversion and retention.Ensure campaigns inside HighLevel are organized, scalable, and operationally effective.Leverage AI tools to improve personalization, campaign efficiency, reporting, and operational scalability.HighLevel Platform & Marketing OperationsBuild, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in HighLevel.Support CRM management, segmentation, campaign setup, and customer communication flows.Partner with technical marketing and operations teams to troubleshoot and improve processes.Maintain campaign quality, tracking accuracy, and reporting visibility.Identify opportunities to improve automation, operational efficiency, and customer experience.Explore and implement AI-assisted marketing tools and workflows.Campaign Performance & OptimizationTrack campaign performance across engagement, conversion, retention, and funnel metrics.Analyze customer behavior and performance data to identify optimization opportunities.Support A/B testing across messaging, offers, workflows, and customer experiences.Partner with growth and creative teams to improve campaign effectiveness.Use data, automation, and AI-driven insights to inform marketing decisions.Team Leadership & People ManagementManage, coach, mentor, and support team members across campaign execution and marketing operations.Provide clear direction, accountability, prioritization, and performance expectations.Help team members develop their marketing, operational, and strategic capabilities.Create a culture of ownership, collaboration, continuous learning, and strong execution.Support workload management, resource planning, and execution prioritization.Conduct regular check-ins, provide feedback, and support employee growth.Foster a team culture embracing innovation, experimentation, adaptability, and AI-driven marketing evolution.Cross-Functional CollaborationWork closely with creative, growth, operations, product, and technical marketing teams.Coordinate with internal stakeholders to keep marketing initiatives aligned and on schedule.Improve communication and workflow coordination across teams.Support campaign planning, project management, and execution tracking.Ensure consistent customer-facing experiences across channels and touchpoints.Contribute to process improvements for more efficient execution.What You'll BringRequired QualificationsBachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).Overall 8+ years of experience, including 5+ years in integrated marketing, lifecycle marketing, campaign management, marketing operations, or related areas.2+ years of people management experience with responsibility for leading, coaching, or mentoring marketing team members.Strong hands-on experience working within the HighLevel ecosystem.Experience building and managing funnels, automations, CRM workflows, nurture campaigns, AI-assisted marketing programs, and customer journeys in HighLevel.Strong understanding of AI tools and how AI can be leveraged in modern marketing operations, lifecycle marketing, personalization, analytics, and campaign optimization.Experience managing integrated marketing campaigns across email, SMS, paid media, webinars, and funnel-based marketing.Familiarity with marketing analytics, campaign reporting, conversion optimization, and AI-driven performance insights.Strong organizational, communication, stakeholder management, and project management skills.Ability to manage multiple projects, priorities, deadlines, and team deliverables in fast-paced environments.Preferred ExperienceExperience working in agency, SaaS, coaching, or high-growth business environments.Familiarity with direct response or performance marketing concepts.Experience supporting launches, webinars, promotions, or recurring campaign programs.Exposure to marketing operations, attribution, or customer lifecycle strategy.Experience collaborating with creative and technical marketing teams.Exposure to AI-enabled marketing tools, automation platforms, content generation tools, or AI-assisted customer engagement strategies.