Manager, Marketing(跨境电商产品营销经理)

该职位来源于猎聘 This role will lead seller marketing strategy for Marketplace, driving growth of our seller base and collaborating with the BD and AM team under Walmart Global eCommerce. The ideal candidate will have strong analytical capability, Seller marketing skills, a deep understanding of seller recruitment processes, and excellent communication, ensuring the timely and effective execution of marketing campaigns that attract and retain sellers. Main Responsibility:Direct and manage marketing and branding initiatives specifically focused on Marketplace Chinese seller acquisition. Ensure projects are executed on time and within scope, aligning with business goals and seller recruitment targets.Partner closely with the Business team to understand business requirements and market opportunities. Ensure marketing strategies align with overall business objectives and effectively communicate the value proposition to potential sellers.Create comprehensive, long-term marketing plans based on detailed market analysis and business needs. Focus on strategies that drive seller acquisition and engagement throughout the seller lifecycle.Monitor and report on critical marketing KPIs, including lead generation, conversion rates, seller engagement, and satisfaction. Provide data-driven insights and recommendations for continuous improvement.Collaborate with cross-functional team to ensure seamless engagement and alignment of marketing projects. Requirement:Bachelor's degree or higher in Business, Marketing, Communications, or a related field.6+ years solid experience in business, economics, marketing, communications or a related field.Own business acumen to understand business logic in order to deliver value-added communications service in support of growth strategy.Experience in e-commerce, and cross-functional collaboration experienceStrong project management skills with a proven track record of managing complex marketing projects. Experience in BD, AM and leads acquisition is a plus.Excellent communication and storytelling skills in both English and Mandarin;Walmart doesn’t charge any recruitment or similar fee in the recruitment process, including but not limited to interview, offering, and onboarding.