Manager of Product Marketing

About The RoleWe're hiring a Manager of Product Marketing to lead and grow our PMM function at a critical moment in our journey as a scaling AI-company. Reporting directly to the VP of Marketing, you'll own the full product marketing cycle, from go-to-market strategy and product launches to customer enablement, adoption, and community. You'll manage a team of 2–3 talented Product Marketers and want to be their coach, and champion.This isn't a role for someone who wants to maintain the status quo. Our company is moving fast, and product innovation is at the forefront of any move we make. We're looking for a technically sharp, deeply curious marketer who will push the PMM function forward, including rethinking how we work in an AI-first world. If you get excited about using AI to move faster, do more, and raise the bar on quality, you'll fit right in.You'll sit at the intersection of Product, Sales, Customer Success, and Marketing, translating complex product capabilities into compelling narratives that resonate with our customers and drive measurable business impact.About DataSnipper DataSnipper is the driving force behind an intelligent automation platform that’s transforming the world of audit and finance.Founded in 2017, DataSnipper has skyrocketed and is now has officially become a unicorn company with a valuation of $1 billion following a successful funding round by Index Ventures. With over 500.000 users in 125+ countries and offices in Kuala Lumpur, Amsterdam and New York, DataSnipper is shaking things up. And we’re not stopping there!What You Will Be DoingStrategy & Go-to-MarketOwn the product marketing strategy end-to-end: positioning, messaging, audience segmentation, and competitive differentiationWork with the Demand, Events, Content and Brand team(s) to bring our product story to the MarketLead go-to-market planning for new product releases and feature launches, from narrative development to cross-functional coordination and post-launch measurement.Own competitive intelligence: run ongoing win/loss analysis, monitor the competitive landscape, and translate findings into sharp battlecards, positioning updates, and sales narrativesPartner closely with Product to influence the roadmap through market insights and customer feedback loopsProduct Launches & Adoption CampaignsDrive product launch execution across all tiers, from major releases to iterative feature drops, ensuring every launch lands with the right message, audience, and timing and resultDesign and run adoption campaigns that move customers from activation to deep product engagement, working closely with Customer Success and our Revenue TeamsOwn product webinars end-to-end: topic selection, speaker preparation, promotion, live execution, and post-event follow-upDefine and track PMM success metrics, including product adoption rates, launch-influenced pipeline, NRR contribution, and sales enablement usage. Report regularly on the function's business impactCustomer Enablement & CommunityBuild and maintain a robust customer enablement program, ensuring customers and prospects have the materials, guides, and education needed to succeed with the productPlay an active role in shaping and growing our product community: create content, facilitate engagement, and turn power users into advocatesDevelop and maintain sales enablement assets (battlecards, pitch decks, objection handling guides) that keep the commercial team sharp and confidentBringing PMM into the Age of AIBuild repeatable AI systems and workflows across the PMM function, from automated competitive intelligence monitoring and persona research to support content pipelines and enablement asset generation.Move the team from using AI as an individual productivity tool to operating as system designers: building agents and workflows that run reliably, freeing PMM capacity for higher-order strategic workStay at the forefront of how AI is reshaping B2B SaaS marketing; bring concrete experiments back to the team and set the bar for quality, ensuring AI accelerates output without producing undifferentiated workPeople & Cross-functional LeadershipManage, mentor, and grow a team of 2–3 product marketers, setting clear goals, providing regular feedback, and creating space for their developmentAct as the connective tissue between Marketing, Product, Sales, and Customer Success, ensuring alignment and momentum across every major initiativeReport to the VP of Marketing and contribute to broader marketing strategy, OKRs, and team cultureWhat We're Looking For5+ years of product marketing experience in B2B SaaS, with at least 1–2 years in a Lead or management roleA track record of owning and executing successful product launches, you can point to specific outcomes, not just activitiesTechnical fluency: you're comfortable going deep on product, reading documentation, engaging with engineers, and translating complex capabilities into clear customer valueA genuine curiosity and enthusiasm for AI, you've already integrated AI tools into your workflow, and you're actively thinking about how to build systems and workflows that scale the functionStrong strategic thinking paired with a bias for execution: you can zoom out to set direction and zoom in to get things doneComfortable with data and metrics: you can tie PMM activities to pipeline contribution, adoption rates, and retention impact, and communicate that story clearly upwardExperience with competitive intelligence tools and methodologies (e.g. Klue, Crayon, or equivalent) and sales enablement platforms (e.g. Highspot, Seismic, or similar). We won’t always use them, but grasping their use is key to building out our own workflowsProven experience building enablement programs, running webinars, and creating content that actually gets used by Sales and CS teamsBonus: Experience working with or contributing to a product community whether a user forum, Slack community, or customer advocacy programPeople-first management style: you give clear feedback, invest in your team's growth, and create an environment where great work happensExcellent written communication, you can write a crisp positioning statement, a sharp webinar abstract, and a compelling customer storyComfortable operating in a fast-moving, ambitious, high-growth environment where priorities shift and ambiguity is part of the dealWhat We OfferBe part of one of the fastest-growing, profitable unicorn scale-ups in the Netherlands with a global impactEquity (Stock Appreciation Rights) to share the company's success and growthPension plan with a 6% contribution on top of your base salary28 vacation days per year (full-time) to support your work-life balanceHybrid work model with at least 3 days onsite in our Amsterdam officeDaily, freshly prepared lunches by our in-house chef to keep you energizedNS business card for easy commuting to the officeAccess to continuous learning and development initiatives to grow your skillsEngage with a vibrant international team spread across five global officesCompany-wide events like DataSnipper GO where global teams come togetherAccess to OpenUp, a mental health and wellness platform supporting your wellbeingFriday drinks and various social activities are designed for team bonding and fun📩 If this sounds interesting, apply now, we can’t wait to meet you!