Marketing and Digital Strategy Manager

Industrial Profile Systems – Akron, OhioSalaried/ExemptBenefitsFull‑time, stable positionComprehensive medical, dental, vision, and life insurance starting after 1 month401(k) plan with eligibility beginning after 60 daysBi‑weekly pay scheduleGenerous PTO because we value balance and well‑beingJob DescriptionThe Marketing and Digital Strategy Manager will serve as the day-to-day marketing operator and the primary liaison to our outside marketing agency. Working within the strategic framework set by the Vice President, this role turns strategy into execution across marketing, catalog, e-commerce, and CRM operations. This position requires strong project management skills, digital fluency, and the ability to coordinate cross-functional workstreams.Job Responsibilities - Marketing and Digital Strategy ManagerMarketing Execution & Brand ConsistencyMaintain consistent brand voice, visuals, and messaging across web, social, email, and printManage content production workflows for blogs, case studies, and multimedia assets; coordinate SME input and agency deliverablesExecute email campaigns and LinkedIn organic and paid programsPlan and manage trade shows and events, including logistics, booth assets, lead capture, and follow‑upProduce and edit marketing videos and visual assets to support product launches, campaigns, and sales enablementBuild and maintain Power BI dashboardsCreate, schedule, and publish social media content to promote company news, product offerings, and events Support sales channel marketing needs E-Commerce OperationsSupport day‑to‑day execution of the e‑commerce launch: product data, categories, imagery, descriptions, and payment readinessCoordinate with operations and vendors to align inventory, pricing, and product dataMonitor site performance, user experience, and conversion; identify issues and optimization opportunitiesBuild solution bundles that complement integrator partner offeringsBusiness Central CRM OperationsSupport implementation of Microsoft Dynamics Business Central for pipeline and marketing operationsMaintain marketing‑side data structure, contacts, and workflow setupBuild cross‑functional workflows connecting sales, production, and marketingProduce pipeline, lead, and ROI reports with insights and recommendationsPerform other miscellaneous job duties and related functions as directedRequirements - Marketing and Digital Strategy ManagerBachelor’s degree in Marketing, Graphic Design, Communications or related field (or equivalent experience)7-10 years of proven experience in marketing, digital strategy, or related rolesProficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)Experience with social media management, email marketing tools, and website CMS platformsStrong organizational and project management skills with the ability to handle multiple projects, timelines and due dates simultaneouslyExcellent communication and cross-functional collaboration abilitiesDetail-oriented, proactive, and comfortable working with a defined strategic frameworkFamiliarity with video editing tools and PhotoshopKnowledge or experience with Microsoft Dynamics Business Central preferredCompany DescriptionIndustrial Profile Systems is the premium provider of engineering and design services utilizing our structural aluminum and modular components to create mechanical hardware solutions across a wide range of industries. Founded in 1996 and occupying 50,000+ sq. ft. in Akron, Ohio, we design, machine, and assemble custom machine base, table, and enclosure solutions. This vertical integration allows for quick turnaround times and the ability to produce custom solutions. Quality craftsmanship and innovative designs with a focus on customer service will allow for continued growth and market share. Visit our website at www.industrialprofile.com.Industrial Profile Systems (Akron, OH) is a division of WEISS North America, Inc. (Willoughby, OH).Compensation details: 75000-90000 Yearly SalaryPIa6d11f9bd44a-25448-40626547