Marketing Campaign Manager

Company Description Red Rover is a modern human capital management platform built specifically for K-12 school districts, connecting substitute management, absence tracking, hiring, and professional development in one unified system. Over 2,000 districts rely on Red Rover for real-time visibility across their workforce, time-saving automation, and workflows aligned with how schools actually operate. Every workflow is purpose-built based on input from district HR teams, ensuring the platform meets the unique needs, calendars, and compliance requirements of K-12 environments. The company emphasizes customer-led innovation, using district feedback to shape ongoing product enhancements. Red Rover is known for intuitive, flexible software and responsive, empathetic service that helps schools make smarter staffing decisions and keep classrooms covered.Role Description Your Strengths· You love bringing order to complexity. You naturally organize people, projects, and priorities so great ideas become great execution.· You think like both a marketer and a project manager. You understand that successful campaigns require creativity, collaboration, and flawless coordination.· You are energized by momentum. You enjoy keeping dozens of moving pieces aligned and helping teams deliver their best work together.· You build bridges across teams. Sales, Marketing, Customer Success—you enjoy bringing people together around shared goals and making collaboration feel effortless.· You are equal parts strategic and detail-oriented. You understand the "why" behind campaigns while never losing sight of timelines, deliverables, and execution.· You believe exceptional customer experiences begin long before someone becomes a customer—and every campaign is an opportunity to build trust.What You’ll DoIntegrated Campaign Strategy & Execution· Coordinate the planning and execution of integrated marketing campaigns across multiple channels, including email marketing, webinars, social media, events, landing pages, nurture programs, customer marketing, and digital campaigns.· Ensure campaigns launch on time, maintain consistent messaging, and align with broader marketing objectives and go-to-market priorities.· Partner with Marketing leaders to continuously improve campaign effectiveness and execution quality.Regional Marketing & Field Marketing· Partner with Growth Marketing and Regional Sales Managers to develop and execute localized marketing initiatives that increase engagement and pipeline within strategic territories.· Coordinate regional campaigns including:· Territory-based email campaigns · State and regional conferences · Field marketing initiatives · Territory-focused webinars · Local customer events · Regional marketing programs · Help ensure every regional initiative reflects Red Rover's brand while supporting local sales priorities.Sales & Marketing Alignment· Serve as a trusted operational partner between Marketing and Sales.· Coordinate campaign communication, sales enablement activities, follow-up planning, and lead engagement initiatives.· Partner closely with Sales Development Representatives and Regional Sales Managers to ensure marketing programs effectively support pipeline generation.· Strengthen day-to-day collaboration between Sales and Marketing through proactive communication, planning, and execution.Campaign Performance & Optimization· Monitor campaign performance across integrated marketing programs.· Track campaign engagement, lead generation, event participation, pipeline influence, and marketing ROI.· Help identify trends, opportunities, and areas for improvement to continually strengthen campaign performance.· Support reporting that helps Marketing and Sales make smarter, data-driven decisions.Marketing Operations & Project Management· Manage campaign timelines, project plans, approvals, and cross-functional communication.· Maintain campaign calendars and project tracking systems to improve visibility and execution across the marketing organization.· Coordinate deliverables across internal stakeholders to ensure campaigns remain organized, scalable, and consistently executed.· Look for opportunities to improve marketing workflows, processes, and operational efficiency as the organization grows.Requirements What You Bring· 2–5 years of experience in campaign marketing, demand generation, event marketing, marketing operations, or marketing coordination within a B2B environment. · Exceptional organizational and project management skills with the ability to coordinate multiple initiatives simultaneously. · Experience executing integrated lead generation campaigns with measurable business results. · Strong collaboration skills and experience partnering with Sales and Marketing teams. · Experience with marketing automation platforms such as HubSpot. · Experience using project management platforms such as Asana (Airtable is a plus). · Familiarity with creative design tools such as Canva is preferred. · Strong analytical mindset with the ability to interpret campaign performance data and recommend improvements. · Experience supporting webinars, virtual events, or integrated campaign programs. · Interest in integrated marketing, demand generation, and regional campaign strategy. · Experience marketing to K–12 school districts or supporting territory-based sales organizations is a plus. · Willingness to travel approximately 15–20% for department summits, conferences, customer events, and sales meetings.Bonus Points If You…Have experience planning and executing direct mail campaigns. Have worked with buyer intent platforms, audience segmentation, lead scoring, or nurture programs. Enjoy finding ways to improve operational efficiency and marketing scalability.